Jeremy Coggin

Responsible for lifting the marketing performance and contribution to better achieve the organisation strategy globally - connecting a relevant offer to members and customers to drive growth and retention of the next generation of accountants and business professionals.

Responsible for establishing greenfield design function and enterprise journey CX methodology to drive uplift in performance and innovation across the business globally.

Secondment to lead the whole-of-business strategic program to support the transition and on-boarding of the new governance model after the CPA Australia governance crises. Responsible for the co-design and execution of the multi-stream program with internal and external teams to rebuild trust and confidence in the new CPA Australia’s Board, the brand and organisation more broadly – leading to the successful AGM with the new CEO and board to secure the member mandate to move forward.

Responsible for strategy and planning support across the business, including overseeing a whole-of-business annual approach and process for strategy development, planning and budgeting. Also internal consulting across the business supporting teams to lift performance through engagements across the end-to-end value chain or for high-priority programs or projects. Highlights: working with the new CEO and executive in the co-creation with members of the 2019 > 2022 corporate strategy that will significantly transform the CPA Australia business model and customer experience; establishing enterprise strategy and annual planning frameworks that empowered business units to innovate and deliver; numerous engagements and projects improving performance and customer experience across the full value chain of the global organisation.

Program management for the Knowledge Blueprint Program which comprised 11 projects to transform CPA Australia’s knowledge offer to better connect members to knowledge through more relevant products and services with a focus on digital channel delivery.

Mental Health Carers Australia is the only national advocacy body - comprising mental health carer peaks and providers from across Australia - solely concerned with the well-being and promotion of the needs of the 2.4 million families and carers supporting someone with mental ill health. At a time of system-wide Mental Health reform, the MHCA team are affecting real change as we actively engage in opportunities that better integrate family and carers in the design of the emerging new national and state mental health systems. I was treasurer prior to becoming president in late 2018.

Jeremy & You is my occasional side design hustle co-designing with clients new and beautiful homes that are truly theirs. The Jeremy & You co-design process embeds the customer at the heart of the process, including co-creating prototypes to test and refine concepts until we land on the ideal design. I am always inspired collaborating with the client through the co-creation experience - from a blank piece of yellow butter paper through to card-board maquettes and into a built home that customers love. I love getting to combine my original architecture experience, my design thinking and human-centred-design skills from my digital consulting days, and even my strategy and CX consulting from my in-house corporate roles.

A model of housing and support for people with enduring mental illness, which provides cost effective, long-term stability, independence and wellbeing. Haven Foundation is a subsidiary of Mind Australia.

Mind Australia is a leading provider of community mental health support with over 60 service sites nationally. They support clients to live independent, productive and purposeful lives through a range of services that span a life-time - from day-to-day recovery supports and counselling through to short-term residential recovery, and long-term housing options. I am passionate about how we can continuously design and deliver person-led and recovery focused products and services that have the voice and needs of our consumers and their family and carers at the heart. Current committees: Chair- Governance and Nominations.

Mental Health Australia is the peak, national non-government organisation representing and promoting the interests of the Australian mental health sector and committed to achieving better mental health for all Australians. As the board director representing family and carer interests, I am committed to the better design of our national mental health system underpinned by a person-led triangle of care which more effectively meets the distinct and shared needs of consumer, family and carers, and service providers. Current Committees: Finance and Risk.

ARAFEMI Victoria provided community services focussed on the well-being of mental health carers in Victoria. Highlights: leading the pre-merger approach to identify and select the best merger candidate to ensure the long term sustainability of the ARAFEMI family and carer value proposition; and, selected as the board nominee to transfer across the Mind Australia who we merged with.

Leading cross-functional digital teams to design and deliver cutting edge strategies, digital solutions and customer experiences that increase sales, retention and brand equity. Clients at Deloitte included NAB, ANZ, Telstra, MBF, Australian Defence Force, TAC, Freedom and Country Road. Also responsible for sales and account management for new and existing clients – nurturing client partnerships to co-deliver at all organisation levels, including with executive management. Highlights: Project-led the design, development and launch of Country Road's first step into online sales: significant increase in web traffic; over 600% increase in website visit duration; increased channel integration and campaign capabilities, improved customer data collection and integrity; and, reduction in call centre costs.

Responsible for the end-to-end design and delivery of high-impact and creative digital solutions to corporate and government clients. Key accounts included Fosters Group, Bayer, Devondale, Maurice Blackburn, and multiple government departments. Leadership included building a high-performing cross-functional digital function - comprising project managers, business analysts, software engineers and designers. Also responsible for sales support, contract development, productivity and P&L, and client billing. Highlights: delivering multiple high-quality customer-centric digital solutions (totaling millions of dollars) balancing often competing client, time and staffing constraints; member of the executive team overseeing the strategic growth of the business in terms of client base, revenue and staff – business more than doubled during my time in the role; building a tight-knit, loyal and passionate team of digital specialists with high staff retention rates.

Project management of a range of projects through all phases of the design and software development cycle: delivering digital solutions in terms of scope, objectives, time, budget and quality. Highlights: City West Water website with increased customer service functionality to transact online - leading to significant increase in online self-service and reduced load on call centre contacts.

Vice Chancellor’s Commendation For Academic Excellence