Jeremy Zerbib

Head of Marketing @ Hivebrite

About

Full stack marketer with 14 years of experience in B2B and B2C marketing, media, and advertising industry. Agency and Client-side. Masters in Business and Marketing. International experience, I worked in France, UK, and Spain. I speak French (native), English, and Spanish. Collaborative and adaptive to different environments. High profile in multi-channel marketing with a clear focus on: - Lead & Revenue Generation - PPC & programmatic ads - Inbound/Outbound - Pipeline Development - Sales Entablement - Marketing automation - Growth hacking - Funnel Optimization - Prompt engineering - Recruiting, scaling & developing team - Event Planning Technical/Tools skills: Ad serving, Attribution, Google Analytics, GTM, WordPress, Canva, Mailchimp, Salesforce, HubSpot, Adwords and DBM certification, GWI, Hotjar, Comscore , Chilipiper, and Salesloft. HTML/CSS and SQL working knowledge

Country

France

City

Paris

Industry

Information Technology & Services

Skill

Marketing Strategy, B2B Marketing, Demand Generation, Lead Generation, Search Engine Optimization (SEO), Conversion Optimization, Revenue Generation, Sales Pipeline Development, Team Management, Operations Management, Online Marketing, Performance Based Marketing, Online Lead Generation, Retargeting, Online Advertising, Publicité en ligne, Google Analytics, Marketing mobile, Marketing en ligne, Media Planning

Experience

Head of Marketing

Hivebrite

2019-6 - Present · 7 yrs 4 mos

Paris, Ile-de-France, France

Hivebrite is an all-in-one community management and engagement SaaS platform. We help professional communities, Alumni networks, public organisations, VC's, or any type of Interest-based communities to build or maintain brand engagement and opportunities for their online private community. We power 1000+ communities in over 45 countries and have offices in Paris, New York and Sydney.

Global Digital Marketing Manager

Pipedrive

2017-8 - 2019-6 · 1 yr 11 mos

London, United Kingdom

Pipedrive is a sales CRM tool used by sales teams at over 85,000 companies worldwide with offices in Tallinn, London, Lisbon, New York, and Prague. I was in charge of the paid acquisition strategy and execution, focusing on Paid Social, Programmatic Display and Directories channels. My aim is to drive signups for a free trial and optimise the cost per new paying customers by constantly testing new targeting, creatives, placements and on site pages. ► Help acquiring and maintaining 85K paying customers in 2019 vs 49K in 2017 (+73%) ► $5M+ yearly digital media spend ► 15+ markets covered ► Agencies management ► Grow hacking ► Built and execute the lead generation strategy alongside a more DR approach. ► Led the technical migration to in house management of GMP (SA 360, DV 360, and CM) ► Work on the strategy and manage projects with product, content, design and engineer teams

Senior Digital Marketing Manager

MOO

2016-7 - 2017-8 · 1 yr 2 mos

London, Royaume-Uni

Leading the EU and ROW digital acquisition activity in London office. ► 10+ markets with a clear focus on FR, DE and Australia ► £3M media yearly budget across SEM, Display, Affiliate and Paid social ► Manage a team of marketing specialists ► Close collaboration with product, creative, offline team and money teams ► Manage several agencies and suppliers but also run some of the activity in house ► Clear focus on acquisition by optimising campaign metrics, channel/partner mix , creatives and site funnel experience

Senior Planning Manager - EMEA Google display

Essence

2015-2 - 2016-7 · 1 yr 6 mos

London, Royaume-Uni

Leading Google brand online EMEA and supporting Financial Time, HP and DAZN client teams. - Managing a team of 4 people - Focus on UK, DE, FR and Russian Market - Clients: Google App, Youtube, Google Map, etc… - Plan and implement great digital campaigns across desktop, mobile, video, programmatic - Multi million € digital campaigns budget ## 2014 Eurobest and 1 silver cyber lion at Cannes for “story telling” + 1 bronze Lion for “Interface and navigation” on the GOOGLE NIGHT WALK FR campaign