Jeremy Pincus

VP, Medical Affairs Digital and Tech @ GSK

About

I am an enterprise technology leader with a passion for building strategic partnerships that transform the life sciences industry. With two decades of experience in Marketing Technologies, Medical Affairs, Data Science, and AI, I lead technology organizations to be a catalyst for change, working hand-in-hand with both the Commercial and Medical Affairs organizations.My approach is centered on a deep understanding of business and medical needs. I lead teams in designing and deploying intelligent, data-driven solutions that revolutionize how we generate scientific evidence and engage healthcare stakeholders. By championing a collaborative, "one team" mindset, I empower commercial and medical leaders to leverage technology for more effective strategic planning and enhanced patient outcomes.I believe true innovation comes from a unified vision where technology and business goals are seamlessly integrated. My leadership is focused on cultivating this synergy to ensure we are not just building solutions but transforming the way we deliver value to the market and patients.

Country

United States

City

Greater Philadelphia

Industry

Pharmaceuticals

Skill

Vendor Management, Digital Marketing, CRM, Strategy, Six Sigma, ITIL, Web Analytics, Management Consulting, Email Marketing, E-commerce, Project Management, Business Transformation, Management, Leadership, Pharmaceutical Industry, Service Management, Mobile Devices, Change Management, Strategic Planning, Business Process Improvement

Experience

VP, Medical Affairs Digital and Tech

GSK

2025-12 - Present · 10 mos

Philadelphia, PA

I am driving an AI-powered transformation of Global Medical Affairs at GSK. I am accountable for embedding advanced AI and Generative AI solutions across all key business processes—from AI Data Gap identification (RWD/RWE) study design and study data analysis to omnichannel scientific engagement, to transforming MLR with AI, which is reducing 30% cycle time and reducing significant FTE cost to transforming medical information using NLP and GenAI voice bots. Deployed forward enginweeing capabilities via a modern agile software engineering organization that fosters a culture of digital literacy. My mission is to deliver innovative, data-driven solutions that accelerate the dissemination of scientific information and ultimately improve the lives of patients.

Global Head and Senior Director, Medical Affairs Cx and Data

GSK

2024-4 - Present · 2 yrs 6 mos

Philadelphia, PA

Accountable for leading Medical Affair’s product management, engineering, data engineering and data science in the functional areas of scientific communications, analytics, medical information, content production, MLR approval, AI/GenAI and RWD/RWE generation.

Senior Director, Commercial Digital and Tech

GSK

2019-1 - 2024-3 · 5 yrs 3 mos

Philadelphia, Pennsylvania

Accountable for delivery, operations and architecture for GSK's global marketing, content, digital asset management, data science, data engineering and eCommerce solutions. This includes the marketing technology, eCommerce, data products, analytics, cloud infrastructure, digital asset management, social media, ad tech, mobility and the integration into to Veeva CRM to support next best action, marketing automation, personalization, analytics and BI.

Senior Director, Global Digital Services at GSK

GSK

2009-1 - 2018-12 · 10 yrs

Global Shared Services, Strategy and Execution, Digital Marketing, Global Delivery and Support, Adobe CQ5 Implementation

Director, IT4IT

GSK

2003 - 2009 · 6 yrs

Accountable for Global Infrastructure Shared Services, IT Help Desk Solutions, Project and Portfolio Management Solutions, ITIL Framework Implementation, Six Sigma and Lean Sigma Methodology Enablement

Senior Manager, Havas Life

Havas Life

2001 - 2003 · 2 yrs

Accountable for digital marketing delivery, strategy consulting, brand launches, and disease awareness campaigns.

Senior Project Manager

Omicron Development LLC

1999 - 2001 · 2 yrs

Project Management and Consulting for Energy, Pharmaceuticals, Government, Education and Consumer Package Goods in support of eCommerce, Digital Marketing and CRM