Jeongbin Jo

Spearheaded data-driven inbound marketing strategies to maximize occupancy rates and brand visibility • Growth Hacking: Analyzed viewer engagement metrics and user demographics to restructure SNS content, resulting in a 45% increase in the follower base within the internship period • Market Analysis: Conducted comparative analysis on local hospitality pricing trends to formulate off-peak promotional packages, contributing to stable occupancy rates during low seasons. • Content Strategy: Directed the end-to-end production of visual content targeting inbound tourists, optimizing keyword strategies to improve search engine exposure.

• Stakeholder Management: Co-organized the Korea-US-Japan Trilateral Symposium (151+ attendees); coordinated agendas across three diplomatic missions (Korea, US, Japan) and analyzed post-event survey data to evaluate diplomatic impact. • Market Research: Conducted a comprehensive landscape analysis of the Korean diaspora business ecosystem in the Kansai region; constructed a database of local Korean enterprises to support the Overseas Koreans Agency's economic cooperation strategy.

Election Management: Orchestrated the logistics and promotion for the 22nd National Assembly Overseas Election; devised a targeted on-ground marketing strategy to maximize absentee voter registration, ensuring 100% compliance with strict electoral regulations.

Thesis: "From Smart City to Smart Nation: Assessing Carbon Reduction Potential and Spillover Effects of the Yokohama Smart City Project through a City-Level Multi-Region Input–Output Model" (In Progress) Methodology Development: Constructing a specialized City-Level Multi-Region Input-Output (MRIO) model to capture the inter-regional carbon leakage and economic spillover effects between Yokohama and other Japanese prefectures. Hypothesis & Projection: Testing the hypothesis that local smart city policies may generate both carbon reduction benefits and interregional leakage effects; projecting how YSCP-related HEMS, PV, and EV scenarios affect emissions in Yokohama and the rest of Japan under a city-level MRIO framework.

Thesis: "Empirical Analysis of Environmental Regulation Effects on CO2 Reduction in 47 Japanese Prefectures (2010-2020)." Quantitative Analysis: Conducted Panel OLS regression and Johansen Cointegration tests on 10-year panel data, identifying critical breakpoints where regulation becomes statistically effective for carbon reduction. Insight Generation: Proved the validity of the Environmental Kuznets Curve (EKC) for the Japanese market, providing data-backed arguments for strengthening regional environmental compliance standards.