Jennifer Dice

Our greatest strength is our people: A team of really kind, reliable, hard-working, values-driven set of folks that love to partner with you to solve problems with you and/or achieve the outcomes you need. Ladybug Workshop has grown into a multi-disciplinary support team providing core services every startup and mid-market company seeks: software engineering, branding & integrated marketing, and live engagements (such as investor meetings, trade shows, original programming, and fan activations). Whether it's an app, AI, VR, a game, an event, or campaign design, don't hesitate to reach out!

I am thrilled to support Women in Games International making connections and raising funds that support women in games. I encourage you to support one of several programs that helps women launch careers in the gaming industry. https://www.getwigi.com/donate

Velamentis is a highly passionate team of people who want to help employees identify, manage, and recover from workplace mistreatment and trauma. Currently building; officially relaunching 2024.

Early-stage VR studio developing where games + urban culture intersect.

futurra applies direct business and field expertise to provide strategy and research into how technology helps to achieve verifiable sustainability and positive returns for public and private sector organizations. We work with interdisciplinary stakeholders to build business strategies that drive sustainability-based cost reduction, revenue growth, and ecosystem improvement, using data-driven technologies that provide transparency, tracking, and economic alignment for agriculture, land management and their products.

Continuing my love of entrepreneurship, I designed and developed a boutique spa serving the Eastside community.

Leveraging 20+ years of games, transmedia, and esports experience to support an incredibly talented team of game industry veterans at Popularium Studios. Together, we are building the games & entertainment sector with the Lydion(R) Engine and pioneering a Web2.5 world of game experiences. I wear many hats: program management, project management, growth marketing, investor strategy support, and onboarding, to name a few key areas. I'm very lucky to work with such a cool, brilliant, creative group of people. Let's go! Popularium was founded by an all-star team of gaming industry veterans responsible for the largest asset-based games and platforms in history—such as Magic: The Gathering, Hearthstone, World of Warcraft, the Halo franchise, and Xbox Live. Popularium started from a simple idea that we shared: What would games look like if they involved the community from an early stage? What if this community had the tools to impact the narrative and create assets of real value from the game? Developed the Popularium Gaming Platform to enable players to own and trade their in-game digital assets, powered by Lydion Vaults and the Lydion Engine.

Working at Prajna Strategy was a very fulfilling opportunity. This is a leadership team that cares deeply about workplace culture. I was delighted to focus my time and energy on developing product and go-to-market strategies for our roster of fantastic startups across various verticals including fintech, cybertech, and web services.

Building on my love of esports, I developed an ambitious vision for our premium esports program, The Forza Racing Challenge. With a fantastic team of subject matter experts, we defined short- and long-term strategy, tournament operations, go-to-market plans, partner opportunities, broadcast production, research, and storytelling. Our efforts were rewarded with year-over-year growth in both viewership (acquisition), and engagement. In addition, I took a strong interest in improving studio culture for all groups, receiving executive sponsorship to become the studio’s first Diversity and Inclusivity lead (Jan 2019-Present).

Leading a diverse team of dedicated marketers, we launched titles and experiences such as Halo 4, Halo 5, Halo: Spartan Assault, and the Halo Hololens experience at E3, to name a few. With a vision to re-invigorate Halo’s competitive scene, we led Halo’s re-entry into esports from 2012-2016 with the Halo Infinity Challenge (2012), Halo 4 Global Championship (2013), and the first Halo World Championship (2015-16). Over the course of my career on Halo, we won over 120 global marketing awards across multiplayer and consumer marketing campaign categories. My tenure on Halo allowed me to dive deep into esports, streaming culture, and digital marketing, honing a very sharp competency in developing digital strategies across the marketing funnel clearly tied to specific KPIs. Many members of my team advanced in their careers following our success on Halo.

Product Marketing brought me fully into the world of games development. I loved the experience of researching game proposals to inform the greenlight process. Supporting indie developers has been a highlight of my career. It gave me an intimate view - and appreciation for - the complexities of development. I learned firsthand the challenges of introducing and marketing new consumer experiences in the 2+ years I spent promoting Kinect. I honed skills in forecasting, data analytics, social media marketing, and, through partnerships with Disney and Pixar, partner marketing. I led the marketing of the best-selling Xbox 360 title of all time, Kinect Adventures.

College was a bit of a tumultuous ride for me...after finishing a two-year Associates Degree at Olympic College (Bremerton, WA), I spent a few more years at WWU due to a change in majors (Theater to Political Science, which is really all Marketing in some fashion). I ended up leaving college before I finished to pursue an Experiential Marketing career path. I never would have finished college as I moved on to a full-time job at Microsoft without the degree. Thanks to a wonderful mentor-manager, I was convinced to take three months off to finish my Bachelor's degree. (Thank you, David!)