Jens Walter
Vice President - B2B Business Transformation & Growth @ TP-LINK Deutschland GmbH
About
I build scalable B2B revenue systems, partner-led growth models and managed-service ecosystems across Germany and Europe.My focus is the shift from traditional product resale toward repeatable commercial operating models: service-provider routes, value-added distribution, MSP/MMSP models, ecosystem partnerships, vertical go-to-market structures and execution systems that partners can actually run, scale and monetize.The next phase of B2B growth will not be won by companies that only add more products, portals or partner programs. It will be won by companies that turn technology into executable market models for partners, service providers and customers.My background combines infrastructure, networking, cloud, UCaaS, telecom and managed services across Deutsche Telekom / T-Systems, Cisco, Huawei, Zoom and TP-Link — with one consistent thread: translating complex technology and market structures into scalable commercial execution.At TP-Link Germany, I lead the B2B business and drive the transformation from a transactional product-led model toward a structured partner-led growth platform across value-added distribution, MSP/MMSP, service-provider routes, vertical markets and ecosystem partnerships.Before TP-Link, I built and scaled service-provider, channel and enterprise growth models at Zoom, Huawei and Cisco, working with operators, distributors, system integrators, cloud platforms, enterprise customers and strategic partners across Germany and Europe.What connects these roles is not only sales leadership. It is the ability to translate market shifts into operating models:• from product resale to recurring services• from partner lists to executable ecosystems• from individual opportunities to repeatable revenue systems• from strategic intent to field execution• from complexity to commercial scaleProduct transactions do not scale on their own.Operating models do.
Germany
Düsseldorf
Information Services
B2B Growth, Partner Ecosystem, Revenue Growth, Go-to-Market Strategy, Channel Sales, Strategic Partnerships, Commercial Leadership, Partner-Led Growth, Managed Services (MSP/MSSP), Ecosystem Development, Enterprise Sales, Sales Leadership, Telecom, Software as a Service (SaaS), Commercial Strategy
Experience

Vice President - B2B Business Transformation & Growth
Düsseldorf, Nordrhein-Westfalen, Deutschland
Executive head of B2B Germany with revenue and margin accountability for a sizeable multimillion-euro business and strategic interface into the broader TP-Link Germany commercial environment. Leading the transformation of the B2B business from a transactional product-led model into a structured partner-led growth platform across value-added distribution, MSP/MMSP, service-provider routes, vertical markets and ecosystem partnerships. Focus: turning infrastructure, networking and managed-platform capabilities into repeatable commercial operating models that partners can sell, operate, scale and monetize. • Delivered 33% YoY B2B revenue growth through commercial restructuring, partner expansion, channel governance and stronger forecast control • Scaled and led the B2B organization from 10 to 25 FTE across sales, inside sales, marketing, pre-sales, portfolio, distribution and business development • Built scalable partner, VAD, MSP/MMSP and service-led ecosystem structures to translate technology and market positioning into repeatable growth motions • Developed managed-networking and service-led partner models designed to move resellers from one-off infrastructure resale toward recurring, partner-owned service execution • Strengthened service-provider, distribution and partner routes to connect portfolio positioning, partner enablement, field execution and commercial ownership • Improved pipeline visibility, lead conversion and management reporting through tighter CRM discipline, execution steering and forecast governance • Advanced regional and vertical go-to-market execution across retail, healthcare, hospitality, public and enterprise-related environments • Positioned Germany as an execution market for scalable partner-led B2B growth models with potential Germany-to-Europe transferability

Head of Sales and Strategy EMEA - Service Providers
Europe
Led EMEA service-provider sales and strategy, building telecom-led routes to market for UCaaS and SaaS growth across Europe. Built Zoom’s service-provider motion into a structured commercial go-to-market channel spanning telecom operators, enterprise expansion, partner activation and multi-market execution. Focus: translating UCaaS and SaaS portfolio capabilities into operator-led commercial models that could be sold, activated and scaled across European markets. • Scaled EMEA service-provider revenue from approx. USD 1M to approx. USD 25M annually through structured operator partnerships, market activation and executive relationship management • Partnered with Deutsche Telekom to launch and commercialise Zoom X / Zoom Hosted from Telekom data centres, supporting strong revenue acceleration within 12 months • Established indirect go-to-market routes via telecom operators across multiple European markets • Translated portfolio, commercial model and partner route into executable sales, marketing and field activation motions • Enabled cross-functional go-to-market execution across sales, project delivery, marketing programmes and operator engagement • Strengthened Zoom’s position in telecom ecosystems for enterprise and SMB expansion • Built strategic relationships with Tier-1 operators, including senior engagement within Deutsche Telekom

Vice President Sales - B2B, Sales and Channels Europe
Germany & Europe
Led European B2B sales, channel and service-provider development across a complex multi-market environment spanning telecom, enterprise, cloud, networking and infrastructure ecosystems. Built and scaled partner, channel and service-provider structures across 15 European countries to strengthen commercial reach, route-to-market execution and recurring growth potential. Focus: translating infrastructure, cloud and SDN portfolio capabilities into scalable multi-country GTM models across telecom, enterprise and partner-led markets. • Drove B2B growth across multiple European markets, including significant Germany and regional business impact • Built and governed large-scale partner, alliance and service-provider structures across 15 countries • Led multi-country channel and service-provider execution across telecom, enterprise and infrastructure segments • Introduced cloud-based SDN / Cloud Campus into Deutsche Telekom’s enterprise portfolio • Strengthened Huawei’s enterprise infrastructure position through structured ecosystem and route-to-market development • Connected portfolio positioning, partner coverage, operator engagement and field execution across politically and operationally complex markets • Led cross-border channel transformation in a highly competitive and sensitive European vendor environment

Head of International Partner Management – Enterprise Strategy & Cloud GTM
Germany & Europe
Led Cisco’s global Deutsche Telekom AG / T-Systems relationship across enterprise strategy, partner-led go-to-market transformation, cloud / UCaaS portfolio positioning and international route-to-market development. Built Cisco’s relationship with Deutsche Telekom into a strategic growth platform spanning channel governance, cloud / UCaaS commercialization, enterprise portfolio integration and partner-driven market expansion. Focus: translating Cisco’s networking, cloud and collaboration capabilities into scalable telecom-led enterprise growth models across Deutsche Telekom and T-Systems. • Led the Cisco partner relationship with Deutsche Telekom AG and T-Systems across enterprise sales, channel governance and strategic portfolio positioning • Operated within a major multi-hundred-million-euro Deutsche Telekom global account environment with complex stakeholder, partner and portfolio dynamics • Positioned Cisco Intercloud and Hosted Collaboration as strategic cloud and UCaaS portfolio elements within Deutsche Telekom’s enterprise and cloud portfolio • Strengthened Cisco’s role in Deutsche Telekom’s enterprise and network environment through structured go-to-market and portfolio development • Supported the shift from traditional resale toward XaaS, hosted collaboration and consumption-based commercial models • Built a strong foundation in telecom infrastructure, strategic account leadership and partner-driven enterprise growth

Senior Roles – Enterprise Sales, Collaboration, B2B Channels
Deutschland
Developed Deutsche Telekom into one of Cisco’s most important B2B channel and enterprise environments in Germany across networking, collaboration, mobility and strategic account development. Built the foundation for long-term telecom-led enterprise growth by connecting Cisco’s portfolio capabilities with Deutsche Telekom’s B2B, enterprise and channel structures. Focus: building deep grounding in enterprise sales, telecom channels, collaboration, infrastructure and partner-driven growth before moving into broader strategic and international account leadership. • Led enterprise sales and portfolio integration across telecom, mobility, collaboration and infrastructure-related environments • Strengthened Cisco’s position in Deutsche Telekom’s B2B and enterprise landscape through structured account and portfolio development • Supported channel and enterprise growth motions across networking, collaboration and strategic technology initiatives • Built deep grounding in strategic account leadership, channel development and large-scale enterprise technology sales

Global Account Leader – Transport Sector / Lufthansa
T-Systems / Deutsche Telekom
Francoforte sul Meno
Led strategic enterprise account development and service governance for Lufthansa within Deutsche Telekom / T-Systems, supporting large-scale ICT outsourcing, infrastructure modernization and international service delivery. Built early experience in complex enterprise environments, managed services, stakeholder governance and mission-critical customer operations. • Managed strategic account development for Lufthansa within a major enterprise ICT outsourcing environment • Supported service governance, delivery coordination and customer stakeholder management across international operations • Built strong grounding in managed services, enterprise infrastructure and mission-critical customer environments • Developed early experience in complex account ownership, service delivery alignment and executive customer communication

Early Career – Enterprise Sales, Key Account & Partner Development
IBM | Océ | Novell
Germany
Built foundational experience across enterprise sales, key account management and partner development within complex B2B technology environments. Developed early commercial grounding in customer acquisition, account strategy, channel collaboration and enterprise technology sales. • Managed enterprise accounts and developed long-term customer relationships • Supported partner engagement across integrators and early channel structures • Built strong foundation in sales execution, account strategy and partner collaboration • Developed core experience in B2B technology sales, customer development and commercial discipline
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