Jens Grubert

Director Marketing Germany (Bauknecht/Beko/Grundig/Privileg) @ Beko Germany GmbH

About

Brand enthusiast since 30 years, marketing knowledge since 18 years, on the job since 13 years: Passionate Head of Marketing Campaings with focus on globally designed, yet locally effective brand and product campaigns. Proven track record of brand stewardship, 360° multi-channel campaigns, integrated communication, storytelling, as well as content marketing. Experienced working in multinational corporations. Longtime staff responsibility. Significant budget responsibility.

Country

Germany

City

Eschborn

Industry

Consumer Goods

Skill

International Marketing, Branding, Brand Implementation, Marketing Communications, Marketing Strategy, Marketing Management, Brand Architecture, Brand Awareness, Brand Development, Brand Management, Corporate Branding, Communication, Strategic Communications, Advertising, Product Marketing, Segmentation, Campaigns, Global Strategy

Experience

Director Marketing Germany (Bauknecht/Beko/Grundig/Privileg)

Beko Germany GmbH

2025-1 - Present · 1 yr 9 mos

Eschborn, Hessen, Deutschland

Director Brand Management North EU (Beko/Grundig)

Beko Germany GmbH

2022-4 - 2025-1 · 2 yrs 10 mos

Eschborn, Hessen, Deutschland

Marketingleiter Siemens Home Appliances Zentraleuropa / Marketing Director Central Europe

BSH Hausgeräte GmbH

2021-4 - 2022-4 · 1 yr 1 mo

München

Achievements: > Two-time winner of the German Brand Award

Marketing Director Siemens Home Appliances Germany / Marketingleiter Deutschland

BSH Home Appliances Group

2019-8 - 2021-3 · 1 yr 8 mos

München, Bayern, Deutschland

Achievements: > Significant growth of T/O, MS, average revenue (DER), and IPC net margin due to a focused marketing strategy on selected product categories allowed us to close the gap to main competitors > Spearhead for change: first-mover country to make Siemens HA younger and more approachable, resulting in e.g. +30% new Instagram followers

Marketing Director NEFF Germany / Marketingleiter NEFF Deutschland

BSH Home Appliances (BSH Hausgeräte GmbH)

2019-2 - 2019-7 · 6 mos

Munich Area, Germany

Achievements: > +10% trade visitors due to emotionalization of trade fair concept > Doubling insight-based value propositions of lighthouse product thanks to advertisement co-created with consumers

Head of Global Advertising Siemens HA / Leiter Globale Werbung Siemens HA

BSH Hausgeräte GmbH

2015-3 - 2019-1 · 3 yrs 11 mos

Achievements: > Top 3 ever tested campaigns due to consumer-centric campaign creation, changing consumer perception of laundry category > double-digit growth of adoption rate of global campaigns due to improved stakeholder management

Manager Global Brand Communication Siemens HA

BSH Home Appliances Group

2012-10 - 2015-2 · 2 yrs 5 mos

Munich, Germany

Achievements: > World-wide, unified introduction of new brand for IoT/Connectivity > Same feature, different target groups: two-digit sales increase thanks to clear-cut differentiation in communication across brands

Managing director / Owner

Mourera UG

2011-2 - 2013-12 · 2 yrs 11 mos

Munich, Germany

Achievements: > Disruptive approach to conventional roaming business > 25 countries listed due to perseverance in sales/purchase > 230% average mark-up due to consumer-centric product creation

Specialist International Product Marketing

BSH Home Appliances Group

2006-10 - 2011-2 · 4 yrs 5 mos

Munich, Germany

Achievements: > 8 new product introductions due to consumer listening > +500% T/O: reinventing sales structures for cleaning&care business

Management Trainee Program (International Marketing)

BSH Home Appliances Group

2005-7 - 2006-9 · 1 yr 3 mos

Munich, Germany / Istanbul, Turkey

International Management Trainee Program, with specialization on International Marketing. Departments worked for include Sales Marketing Gaggenau Germany, Product division cooking, Product marketing (BSH headquarter Turkey), Brand Portfolio Management, Market Research, International Marketing, Marketing Communications.