Jennifer Wang

• Channel Management: Identifying and qualifying key automation distributors and system integrators to expand Kinco's market presence in the Americas. • Solution Selling: Consulting with clients to provide tailored motion control and IIoT solutions using Kinco’s core product lines (HMI, Servo Systems, Steppers, VFDs, and PLCs). • Market Expansion: Successfully introducing high-value automation products to new territories, ensuring partners receive comprehensive technical and commercial support. • Strategic Partnerships: Facilitating supply chain solutions for major OEM projects, maintaining the high standards required by top-tier clients.

• Conducted market entry analysis on 20+ overseas crowdfunding projects using Google Trends, platform data, and ad libraries; delivered feasibility assessments and entry strategies for 15 client brands. • Built and managed partnerships with 20+ overseas KOLs (incl. top influencers @spicykawaii, @thoughtworthyco); developed SOPs for collaboration that boosted exposure, traffic, and drove 10%+ sales growth. • Led Instagram content strategy (May–Aug), producing 21 high-engagement posts; increased views by 20% and followers by 10% MoM through influencer campaigns and video initiatives. • Advised 7 brand clients on crowdfunding campaigns with tailored checklists, expectation management, and process guidance; achieved 100% client satisfaction.

• Managed art production for PUBG’s annual large-scale project, delivering 3 premium skins, 3 IP-collaboration vehicles, and 1 upgradable weapon; oversaw workload estimation, scheduling, and cross-team coordination across art, design, development, and IP review to ensure on-time, high-quality delivery. • Analyzed team productivity and cost performance using BI dashboards; identified workflow bottlenecks and provided data-driven recommendations that improved efficiency and informed management decisions. • Authored bilingual (CN/EN) commercialization pipeline documentation and co-developed standardized workflows with brand teams, doubling production efficiency for brand-related modules. • Led brand workforce management from version 3.1.0 onward; onboarded 2 outsourcing partners to address capacity gaps and established scalable SOPs that strengthened long-term pipeline efficiency.

• Researched European beauty market channels and analyzed user profiles and content preferences through WeChat and Weibo backend data, developing editorial strategies and independently producing posts that reached 536 views on a single article and lifted monthly average readership by 15% • Onboarded 5 new suppliers and engaged actively with fans to identify user needs and optimize content formats, strengthening community loyalty • Organized two Women’s Day online events with 40–50 participants each, which increased average article views by 20% and drove a 15% MoM growth in new followers

• Collaborated in a consulting team (founded 2015, with members from Accenture, EY, McKinsey) to analyze Bilibili’s blind box offline business, identifying strengths and weaknesses through industry benchmarking and competitor analysis. • Conducted strategic analysis based on competitive and consumer research; developed a three-year business strategy plan for Bilibili’s blind box operations, visualized with Gantt charts. • Broke down business model cost and demand drivers, identified key factors impacting profitability, and built profit/loss projections to evaluate financial potential. • Delivered final findings and recommendations in a professional PPT presentation to stakeholders.

Pass with Distinction