Jenny Shi
Head of Games Research @ Netflix
About
I work with world class publishing and game teams to launch experiences that are both commercially successful and loved by players. I build teams who are sharp on game opportunities and conduct right sized research to shape game development. Some of the franchises I've worked on include Apex Legends, Battlefield, Star Wars Jedi, Star Wars Battlefront, and EA Sports games. Where I spend most of my time is building on insights we know and plugging in the right takeaways to the right teams at the right times. What deeply motivates me is driving meaningful action for the business and the players. If we can make something happen there, let's chat!
United States
Los Angeles
Entertainment
-
Experience
Head of Games Research
Netflix
Los Angeles, California, United States
Director, Consumer Insights
Electronic Arts (EA)
Consumer Insights Leadership - Elevate skills and empower influence of games and product researchers. Insights Led Product Dev and Marketing - Use player insights to guide game design from ideation to live service and marketing campaign strategies. Shooter Development Impact - Research impacts greenlight for early concepts, passing development milestones, improving performance metrics in live service, setting campaign strategy, and measuring marketing effectiveness.
Senior Product Manager
Electronic Arts (EA)
Game Product Management - Create and bring to life game features, programs, and tools that promote safe and prosocial experiences in games and products. Experience Design - Partnered with game and design teams to improve reporting tools, chat filters, and community policies - resulting in more resolutions of player reports and ultimately a better game experience for players.
Manager, Consumer Insights
Electronic Arts (EA)
Research Innovation - Lead team of researchers to pioneer and build what would become core research products on player motivations and audience segmentation.
Director, Research
Stealth Startup
Senior Manager, Research
Stealth Startup
Research Manager
LRW: Now Material
Research Associate
LRW: Now Material
MBA Summer Intern
Mattel, Inc.
Education
University of Southern California
Psychology
UC Irvine
Cognitive Science
Jenny Shi's Contact Information
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