Jenny Barnes

The Executive Producer is responsible for delivering digital innovation across all channels to an international audience, focusing on sales, editorial and community engagement. Key Achievements: - Led the project team that delivered Cotton On's first ecommerce website. - Built out an internal digital agency to service marketing departments across the Cotton On Groups portfolio of brands. - Defined all processes, document templates and toolsets to facilitate streamlined introduction and integration of the new digital department with existing business teams. - Defined the global UX strategy for the ecommerce website redevelopment and led the execution of ANZ, ASIA and USA regional online stores.

• Manage the citrus production department • Accountable for resourcing and delivering all Citrus projects on time, on budget and to the highest levels of client satisfaction • Achieve 100% utilisation across the studio and Project Management teams • Achieve 90% billability across the studio and 80% for the Project Management team • Manage all outsourced resources based on quotes and time estimates to maintain gross margin targets • Assist in defining the vision of all client strategies and projects and ensure this vision is delivered by the team • Attend and contribute to key client meetings • Escalation point for all delivery related client issues • Review and sign-off on all major documentation • Successfully manage the delivery team, reviewing each employee according to the A player methodology • Ensure the hiring, retaining and development of A players in the delivery team and across studio and the swift removal of under-performers • Create scorecards (KPIs) • Deliver an aggregated project satisfaction score across all client projects of 9 out of 10 • Ensure every project delivered has an appropriate post project review and report learnings back to the business • Create significant operational efficiencies within the Project Team that deliver time and/or cost savings, or that add significant value to Citrus and itʼs clients Achievements: • Introduced project time & budget reconciliation process that shows up to date visibility across the profitably of all projects highlighting gaps in estimating and processes that cause blowout • Introduced bespoke web based project management structure that has removed the need for ALL commercial project management products, reducing overheads & increasing efficiency • Implementation of new processes throughout the entire project lifecycle including the introduction of post project reviews & project satisfaction surveys for clients • Improved resource management, resource accountability and resource profitability

Responsibilities: • Develop ideas that provide the most appropriate solution to a client brief • Develop pro-active strategies to increase client revenue, improve conversion, increase web traffic, acquire new members, enhance CRM etc • Educate clients on current and upcoming digital trends • Deliver Projects in time and within budget • Deliver weekly profitability reports on all projects • Create and present analytic reports on traffic, revenue, conversion and acquisition • Develop processes to improve utilisation and profitability • Report to Management on personal and resource utilisation with a minimum of 90% accuracy • Achieve client satisfaction score of 9 or above for all projects delivered Achievements: • Turned the relationship around on key client Sportsgirl • Pitched and sold cutting edge ideas that included: layar integration, mobile sites, Augmented reality, iPhone apps, QR code campaigns, user generated content campaigns, social media campaigns and acquisition campaigns • Account and Project Managed numerous successful campaigns across the top tier clients • Account and Project Managed large scale projects including full e-commerce platforms and community environments

• Account Management of the following clients – Jetstar, Kodak, Mercedes-Benz and Fosters • Strategic planning and idea generation • Pitching of proactive ideas • Project management including estimating, project plans, brief creation, concept development, resource management, reporting of analytics and ongoing maintenance • Achieve, manage and generate revenue • Keep abreast of new technologies and the future of the digital environment Achievements: • Delivered successful campaigns that included games, banner ads, email, microsites and websites • Increased revenue across all accounts

• Manage a team of Account Manager's to ensure each individual successfully delivers on all projects • Key client contact for the Cross Company team and client escalation point for team of Account Managers • Drive the forward planning of upcoming campaigns to ensure adequate preparation time in pitching new campaign ideas • Develop strong relationships internally and with clients. • Encourage continuous passion for the brand from the rest of the team • Create and control time lines and ensure successful delivery of each project within strict budgets • Write creative briefs and brief the creative team • Approve all creative work and ensure artwork adheres to brief strategy directive • Presentation of creative to the client at Senior Management level • Create cost estimates & manage budgets • Research & prepare international and local competitive reviews • Educate clients on new solutions/advancing technologies that will positively affect their business Achievements: • Successful Account and Project Management of the largest campaigns on the Myer account including Christmas, Stocktake, Mother's Day, Father's Day and new launches. Campaigns consisted of TV, radio, press, outdoor, DM and in-store activity • Recommended by client to receive a promotion