Jenny Power

- Writing blog posts, white papers and other content published on avensia.com - In charge of creating written social media content, newsletters, and landing pages - Conducting interviews with clients and writing customer success stories - SEO-optimizing web content, conducting keyword research and competitor analysis - Annual report 2025

- Optimizing and updating images and copy on landing pages - Creating new landing pages focused on travel destinations in Denmark - Crafting copy for promotional campaign videos - Writing and curating monthly newsletters - Researching and producing articles and travel guides on Denmark - Translating English copy to Swedish

Worked on an SEO project doing keyword research for a UK based e-commerce company before they launched their new website in Swedish.

✍️ Content creation and copywriting: Articles and campaign pages: Crafting informative and inspiring travel articles and campaign content Newsletters: Creating engaging weekly newsletters Ads: Developing copy for Google and Meta ads User Experience (UX): Assisting the UX team with copy that enhances the user journey Video copy: Writing copy for marketing videos Translation: Translating all types of content from Swedish to English 🔍 On-Site SEO Management: SEO Strategy: Leading the on-site SEO efforts for the Swedish market, optimizing content to improve search engine rankings and drive organic traffic. Keyword Research: Conducting thorough keyword research to identify opportunities and ensure our content meets the needs of our audience. Performance Analysis: Monitoring and analyzing SEO performance to continuously refine and improve our strategies.

I worked part-time on a project as a consultant for a leading company in automatic advertising, creating all visual and written content for their new website. I also helped them update, improve and translate their sales material. SEO was also a large focus when creating new content, as to increase organic traffic to the website.

Website and in-app copy SEO

My main tasks as an SEO content writer included but were not limited to: - Writing medical articles for the website in Swedish and English - Keyword research - Optimizing existing content for search engines and creating new, SEO content (I'm experienced in Ahrefs, Google Analytics, Google Search Console and SemRush) - Writing B2C biweekly newsletters - Co-writing Joint Academy’s annual report 2021 - Proofreading and editing corporate documents, presentations and grant applications - UX copy - Translating content from Swedish to English and vice versa

From 0 to 20,000 monthly visitors! As the sole communications officer for the department of orthopaedics, I was in charge of building and creating written and visual content for "Artrosportalen" (www.artrosportalen.se), a brand-new website focused on providing the latest scientific research and reliable information on the common joint disease, osteoarthritis. Tasks included but were not limited to researching, writing medical content and popular science articles, taking photos, filming, editing photos and videos, running social media channels, optimizing content for search engines, communicating with stakeholders, conducting interviews, translating text from Swedish to English, and creating infographics. I was also in charge of marketing the platform with the goal of reaching a broader audience and generating increased traffic to the website. Artrosportalen is a project run by the Department of Orthopaedics at Lund University and was launched in December 2020. Artrosportalen's English mirror version (The Arthritis Portal) was launched in September 2021.

TomorrowToday is a consultancy firm, focusing on sustainability strategy and communication. I wrote blog posts for the company on the UN Sustainable Development Goals and the importance of ESG management for investors. I also assisted with in-depth research, website editing and social media marketing.

During my time as a researcher I was in charge of the ethical screening of Danish and Norwegian news. I researched, analyzed and summarized news regarding company breaches of Environmental, Social and Corporate Governance (ESG) issues and lack of supply chain due diligence.