Jenny Z.

Leadership and Strategy: Oversee business operations and drive strategic growth across Greater China, Southeast Asia and Middle East. Marketing and product Innovation: Lead regional marketing strategies and regional/local new product development Market Expansion: Optimize distribution channels and enhance brand visibility in key regional markets. Results-Oriented Execution: Deliver measurable growth in revenue, market share, and operational efficiency through data-driven decision-making. Team Development: Build and mentor high-performing teams, fostering collaboration and excellence.

Growth driver Work with each market and global leadership team for the go-to market growth strategy with executional tactics. Innovation catalyst Lead the brand transformation and retail innovation through market level execution. Brand storyteller Responsible for the content and story creation in APAC region. New product developer In charge of the regional NPD team for local & regional development

Owns company P&L, responsible for all commercial activities and key investments within the country, reporting directly to APAC CEO. Oversee, manage and develop country business accounts in all commercial aspects Establish and manage relationships with business partners and relevant local authorities Plan, develop and execute strategies to build brand and influence in the local business market Oversee the day-to-day operations including manpower and resource deployment to ensure efficient and effective use of resources to ensure quality standards Oversee and manage people development to ensure talent retention and business continuity Responsible to establish the regional new product develop center aiming for category expansion and sales growth.

Member of the Asia Leadership Team with overall responsibility for demand generation, household penetration growth and consumer consumption metrics. Responsible for affinity marketing activity to drive Brand loyalty. • Articulation and delivery of Comvita’s marketing strategy in China, and integrated marketing communications with a Digital first and scalable activation approach. • Leadership of an integrated category approach that drives commercial decision making with consumer needs at the centre. • Leadership of new product launches and go to market strategy into China, to achieve agreed category value and growth targets • Strategic leverage of consumer and market insights for improved consumer relevance and resonance, particularly in relation to health marketing. • Leads the evolution of the business investment from tactical product based activity to national strategic brand investment including optimising Investment model .

Overall responsible for taking the brand to China market. Strategize and execute on the China market digital plan, covering digital marketing, social commerce, SCRM etc. Leading the roll out of the China ecommerce project on various platforms and channels. Leading the marketing and PR activities covering but not limited to social media, KOL cooperation, PR events, offline pop-ups. Leading the product registration for personal care products.

From management trainee to deputy general manager, with diversified working experience in China (Hong Kong), South Korea and Japan mainly in leadership roles in marketing and sales management functions.