Jenny Walvoord
Senior SEO Strategist @ Make & Model Marketing
About
🎯 Creative. Strategic. Data-Driven. I’m a Digital Marketing Specialist with a unique foundation in software development and a sharp eye for design. This blend of technical fluency, marketing strategy, and visual creativity allows me to execute high-performing campaigns across channels — from Google Ads and SEO to web design and print collateral. 💡 In my current role, I lead our company’s digital strategy — managing Google Ads campaigns that consistently drive qualified leads, optimizing SEO for growth, and overseeing our website to align user experience with business goals. I also create marketing assets that span both digital and traditional media, ensuring brand cohesion and compelling messaging. 🛠 My toolkit includes: • Google Ads (campaign strategy, copywriting, conversion tracking) • SEO (on-page, technical, content-driven optimization) • WordPress & Web Design (UX/UI, responsive layout, CMS management) • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD) • HubSpot, Salesforce, and other CRM/marketing automation tools • HTML/CSS, with a background in C# and SQL for deeper integration work • A/B Testing, Google Analytics, Data Studio & reporting dashboards 💬 With a background that spans coding, UX, and creative design, I bring a holistic perspective to marketing — one that’s grounded in user experience, driven by data, and executed with design precision.
United States
Greater Cleveland
Marketing & Advertising
Digital Marketing Media, Google Ads, Process Flow Diagrams, Flow Diagrams, Trade Show Presentations, Presentations, Customer Presentations, Communication, Marketing Communications, Digital Media, Data Extraction, Software Development, .NET Framework, Application Engineering, React.js, Quality Assurance, Software Testing, Software Testing Life Cycle (STLC), SQL Server Management Studio, HTML5
Experience

Integrated Marketing Specialist
• Lead integrated marketing campaigns across digital, print, and in-person channels, driving brand awareness and lead generation. • Manage and optimize Google Ads campaigns to maximize ROI and conversion rates. • Create and manage content across blog, website, and social media channels, optimizing for SEO to improve search rankings and drive organic traffic. • Lead email marketing and direct mail campaigns from planning through execution, enhancing customer engagement and retention. • Design marketing collateral such as digital ads, print mailers, and postcards, and coordinate branded apparel production to ensure a consistent brand image.

Website | UX/UI | Graphic Designer
Jenny Walvoord Design
Hudson, Ohio, United States
· Implement research, user interviews, prototyping, visual design and usability testing to optimize digital experiences in alignment with client/project goals · Design and develop websites for small businesses and individuals in Framer & WordPress · Design print and digital publications (e.g., brochures, flyers, social media campaigns, newsletters, etc.)

Marketing Lead & Graphic Design
Holland, Michigan, United States
· Design layout and graphics for all print materials, work closely with the CEO and Marketing Team on all program books, ads, brochures & and organizational reports · Provide creative direction and graphic design for the website and all digital communications including advertising, social media, and e-newsletter · Work closely with local print shops to ensure proper layout, timely delivery and packaging of print & digital materials

Executive Director
Chamber Music Festival of Saugatuck
Saugatuck, Michigan, United States

Executive Director
Chamber Music Festival of Saugatuck
Remote
· Plan and execute six-week concert series consisting of 12 concerts, a Young Listeners Concert series, and a Master Class series while continually reaching audience capacity · Partner with neighboring communities bringing summer community concerts to regional downtown areas, expanding the footprint of the festival and bolstering community engagement · Organize educational outreach programs sending artists into local schools providing music education to under-served areas · Maximize program budget to engage high caliber talent and a diversity of artists · Build, design & continually update the festival website · Create advertising content for print and website advertising · Create all event schedules and execute contracts for all performers · Supervise the program of student interns and mentor the college-aged student interns

Director Of Education
Chamber Music Festival of Saugatuck
Saugatuck, Michigan, United States

Marketing Coordinator
Conservatory of Music at Hudson Montessori School
Hudson, Ohio, United States

String Faculty
Conservatory of Music at Hudson Montessori School
Hudson, Ohio, United States
Education

C#/.NET Description: A full-stack .NET coding bootcamp to learn how to develop dynamic web-based software systems using the .NET programming language and platform with 800+ hours of lecture and application including: · Object-Oriented Programming: C#, .NET · Web Application Development: HTML, CSS, JavaScript, Vue.js, ASP.NET Web API · Database Programming: ADO.NET, Table Design, SQL, MS SQL, E/R diagrams · Development Tools and Techniques: Agile, Unit Testing (MS Test), Integration Testing, Git, Visual Studio

UX Design
An intensive course in UX/UI design consisting of over 440 hours of completed coursework, building in-depth knowledge of the user experience design process, and gaining expertise in several design software programs. Required active participation in regular group design critiques with design professionals and fellow students and 1-on-1 coaching sessions with mentors to iterate on your work. Over 50 hands-on assignments and 3 comprehensive capstone projects required to put in a professional portfolio upon graduation.
Jenny Walvoord's Contact Information
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