HyeRim P.

- Led brand activation and influencer marketing for fwee Makeup US, scaling monthly content output by 200%+ through a tiered micro-to-mega influencer strategy. - Managed multiple influencer marketing campaigns that created tangible results such as growth of brand content volume 2.5×, 28.6M views (7.7× over target) in a single campaign with +176% above-industry engagement rate. - Overseeing new Bodycare brand 'Knock's brand identity buildout and early marketing strategy for US launch & expansion.

Deeply involved in the planning & execution of marketing campaigns, tactics, and influencer collaborations that led to the brand's Mask Fit Red Cushion becoming the first K-Beauty Makeup product to hit Overall #1 on Amazon, and resulted in a surge in sales of 1,000+% (YOY).

• Specializing in US marketing, collaborated with influencers on content production by selecting, contacting, and communicating with selected influencers, buyers, & editors for each marketing season and campaign. • Pitched brand message, story, main products & new launches to magazines and editors for press & editorial features. • Informed and communicated with influencers, content creators, and buyers/business partners, taking on translator and interpreter roles when necessary. • Seeded products to selected quality content creators and managed relationships for potential future collaborations and/or content creation. • Singlehandedly managed the copywriting of text and captions for posts to be uploaded onto the brand’s social media. • Collaborated with videographer & editor to create content and provided feedback on drafts to better tailor to the US audience.

• Managed WashU Campus Life Instagram page by designing content and scheduling releases for 40+ posts for the semester • Administered projects for new content on Campus Life media such as Instagram and TikTok for increased engagement and interactivity • Coordinated with marketing director to plan and implement campus initiatives, programs, and events that provide engagement and involvement from student body

• Involved in an intensive in-lab intervention designed for participants meaningfully engage with their racial prejudice and reduce the consequences for their implicit biases • Guided 10+ participants on a weekly basis through study process; debriefed them on intent of study, procedures and reasoning for deception of participants; communicated our values and addressed concern

• Created vision for show, developed and monitored PR efforts and timeline for the event, coordinated with production company and design team for publicity material and merchandise • Led strategic meetings to discuss ideas and perspectives, and identify and resolve issues for successful execution of event • Managed and facilitated communication between performance coordinators, performers, and executive members of the collaborating organizations • Oversaw conformity and satisfaction of all affiliated members; provided constructive feedback for performances for one of the largest cultural events on campus • Organized performance auditions, showcase and rehearsal schedules • Arranged meeting with Performing Arts Department and successfully gained extended access to practice room reservations for showcase

• Created a safe and welcoming environment from reception and educated patients about counseling program and resources • Supported the set up and administration of psychological tests in preparation of appointments • Organized patient data and presented to counselor • Advised incoming phone calls and managed scheduling for new and returning patient

· Supported the technical set up and administration of PSAT and SAT classes for both online and in-person sessions for 50+ middle- and high-school students · Gathered and organized data of each student’s performance, reported analyses and general feedback to teachers on a weekly basis for pivots in delivery and necessary interventions · Provided tutoring and mentoring to students on test-taking strategies, language and grammar skills

• Analyzed fundamental and applications of Atomic Force Microscopy by hands-on experience with Scanning Probe Microscopy and XE scan systems via contact and non-contact surfaces depending on sample • Spearheaded compilation of and presented findings to professor at end of session