Jenny Lai

Assistant General Manager, Marketing & Brand Management @ China CITIC Bank International Limited

About

Seasoned all-round marketer with a demonstrated history of working in the financial services industry and B2B sector. Skilled in HNW Segment Marketing Management, Events Managment, Business Planning, and International Business. Strong marketing professional with a MBA focused in Marketing from The Chinese University of Hong Kong and Bachelor's Degree of Economics and Finance from The University of Hong Kong.

Country

City

Hong Kong SAR

Industry

Banking

Skill

Sales Promotion, Budgetary Control, Regional Marketing, Social Media, Media Strategy, Below the Line Advertising, Reputational Risk, Media Communications, Pitch Books, Corporate Gifting, Sponsorship Management, Brand Awareness, Marketing Effectiveness, Marketing Compliance, Email Marketing, Communications Management, Asian Markets, Work Alone, Award Submissions, Advertising

Experience

Assistant General Manager, Marketing & Brand Management

China CITIC Bank International Limited

2020-2 - Present · 6 yrs 8 mos

Oversee marketing initiatives for HNW, mass affluent segment, wealth management and cross border

HNW Marketing

HSBC

2012 - 2020 · 8 yrs

Hong Kong

Responsible for launching integrated marketing campaigns for different propositions and products including general insurance, wealth management, mass affluent and HNW segments to support revenue and portfolio growth