Jenny Howell (Cawthon)

Marketing is Everything and Everything is Marketing. Get Creative. My superpower is taking a puzzle apart and putting it back together in a new way, making it more effective, efficient and impactful. How can we utilize what we already have to make any project or product exponentially better? Viewing things through a different lens opens new ideas and thought pathways. Creativity and detailed execution are the key to creating the magic. Supporting Founders and Brands is at the heart of what I love to do. Brands need marketing and strategy support with guidance on execution. There is such a need for connected, intentional, multi-level support for Founders. Emerging Brands hold the key to the future of food and with major impact on the health of the planet as a whole. It is imperative that we help elevate them at every opportunity. I believe in impact! It takes a village but starts with one. "Jenny Cawthon is a former Founder and current Founder Champion. She is a Strategic Advisor to brands and helped run TIG Brands, providing brands and Founders with Access, Community and Advisory Support. Jenny and the TIG Team are currently raising CPG's first Rolling Fund (Tardigrade Ventures) to help bridge the funding gap for emerging brands. Through her passion project: TIG Collective, an advisory collective, Jenny is working to elevate Women and BIPOC by changing the landscape of the Board Room in CPG and through her Women Founder's Group."