Jenny Green

Achieve sales objectives and develop new revenue opportunities though the execution of account plans and brand strategies for Redken and Pureology in the Northern California market. • Consistently exceed annual growth targets. Region ranked #2 in 2015 and 2014 nationwide. • Increase sales of existing key accounts through greater alignment of product category strategies and marketing programs. • Execute marketing programs to drive sell-through performance, build brand awareness and elevate customer/brand experience. • Manage budgets and trade funds to support marketing , education and promotional plans. • Prepare and execute monthly sales meetings to motivate, educate and influence 35 sales consultants on brand initiatives and promotions. • Plan, coordinate, and execute an educational calendar consisting of classes, seminars, and workshops to support the overall business plan. • Prospect and develop in conjunction with distributor sales force new, high potential accounts for sales and marketshare growth. • Create new ways to engage customers via social media platforms such as Facebook and Instagram.

Managed nine sales consultants and three account managers for a beauty distribution company. Developed and implemented sales & marketing plans for twelve manufacturers to achieve their sales goals. • Achieved highest growth in company in 2007 out of 24 regions. Region was only one to achieve double digit growth at 12% over budget. • Delivered sales revenue in excess of $8 million dollars annually through strategic business development activities. • Hired, trained, motivated and developed a team of creative and consultative sales representatives who consistently exceeded sales goals, ranking in the top five out of 24 regions for four years. • Forecasted, analyzed and tracked sales results on a monthly, quarterly, and yearly basis to ensure corporate objectives were achieved using Excel and Salesforce.

Managed and grew over 100 accounts in the beauty industry. Achieved sales goals for five manufacturers through the development of relationships and identifying new business opportunities. • Increased territory sales by 50% in 2003 and 28% in 2004. Consistently exceeded annual sales goals for territory and by brand. • Planned and implemented educational events for customers to increase their skills, thereby increasing their revenue and profitability. • Developed business programs for key accounts which resulted in a 50% increase in accounts who could participate in manufacturer reward programs.

Developed brand strategy and managed programs to leverage sponsorship of the Canadian Olympic team through national promotions, public relations, strategic partnerships, packaging, and sales incentive programs. • Increased sales 20% vs. previous year due to sponsorship initiatives. • Managed agencies and vendors in the creation, development and production of highly successful national promotions which provided effective merchandising tools for the sales force and strengthened relationships with customers, while creating new business opportunities. • Established and administered a multi-million dollar sponsorship budget, and staying within budget, while achieving promotional goals and surpassing volume targets. • Led a cross-functional international marketing team in the development and launch of unique Olympic packaging, which increased media, trade, and consumer interest and grew monthly sales by 25%. • Managed a public relations agency in the development and execution of a campaign to raise brand awareness and imagery in non-traditional distribution channels, which resulted in extensive media coverage including television, print and radio.

Provided sales & marketing support to the Vice President of Sales & Marketing for eight Canadian agencies and twenty distributors in the Caribbean/Latin America. • Instrumental in the successful startup of new Canadian division which included hiring 22 employees, securing office space and negotiating leases in major cities, developing operating budgets, and determining sales goals. • Generated new customer development in the Caribbean and Latin America; assisted in securing 8 new distributors and completed the year 25% ahead of budget. • Planned, organized and managed special events including winemaker tours, wine festivals, seminars and conferences in the United States, Canada, and the Caribbean.

Concentration in International Management