Jenny Catherall

• Edit across a range of formats and voices, including news, celebrity, and social issue content for MTV and MTV News; youth, game show, and personal finance programming for CNBC Make It; and projects for Amnesty International, CAPE, CUNY Law School, the Electronic Frontier Foundation, and StyleLikeU. • Elevate indie documentary releases through production, editorial feedback, festival strategy, and audience development, building partnerships with nonprofits, media outlets, and public figures to maximize reach. • Produce a range of stories, including: - An anthem for the National Domestic Workers Alliance spotlighting caregivers across the U.S. during COVID-19, work that contributed to a national advocacy campaign and a White House meeting with President Biden. - On the ground reporting in Atlanta on 2020 Election Day and the subsequent runoff series for The New York Times. - A 5-part branded series for Instagram featuring creators across Auto, Beauty, Luxury, Sport, and Travel verticals in Miami, Texas, and New York. - An original series for MTV News on sex education in Mississippi and young people running for office; and studio-based celebrity content addressing sexual assault and eating disorders among young adults.

• Managed end-to-end production for multiple complex projects, serving as primary client and company contact while developing and executing budgets up to $600K for brand, nonprofit, and institutional clients, including Alstom, Blue Meridian, Grubhub, Meta, the Simons Foundation, and TED. Partnered with finance to manage and report on all production budgets, achieving an annual average gross margin of 38%. • Oversaw the company's full production pipeline, managing a producer and coordinator while directing alignment with Sales, Marketing, and Post-Production. Led resource and staff allocation across multiple concurrent project timelines, anticipating obstacles and implementing strategic solutions. • Negotiated 20+ SOWs and vendor agreements annually, reviewed contract language, and coordinated with legal counsel. Secured favorable terms through exceptional communication, negotiation, and relationship-building skills. • Optimized key project management tools, including budget templates, deal memos, pitch decks, timelines, archival trackers, and wrap reports, ensuring projects ran smoothly without compromising quality. • Led presale creative development and client pitching, redesigning the company's pitch decks and contributing to $1.5M+ in awarded contracts annually. Key productions recognized with multiple Webby nominations, Gold Telly wins, and a DOC NYC 2023 premiere with a feature in TIME. • Implemented internal company strategy over 12-month period while directing team management initiatives, cultivating producers, account managers, and freelancers. Provided mentorship and creative direction while fostering a supportive, high-performing environment.

• Directed and produced Big Party on the Other Side, a short documentary on a woman with a terminal illness and New York City’s pauper’s field. • Led festival strategy, resulting in 6 festival screenings, including a premiere at Palm Springs International ShortFest.

• Developed high-impact photo, video, and digital campaigns under tight deadlines, collaborating with 100+ experts and advocates to raise awareness of global human rights issues and generate millions of earned media impressions. • Produced mission-driven video and digital content for campaigns, events, and donor engagement while training 100+ staff on storytelling best practices and building workflows to support consistent, high-quality content creation. • Managed rights agreements, localization, and a library of 1,000+ multimedia assets, enabling efficient distribution across 15+ global offices and external media platforms.

• Catalogued incoming video, processed collections and books, and digitized tape in standard PBCore.

• Coordinated the Peacemakers in Action selection process, ensuring a collection of qualified candidates. • Contributed to corporate trainings for hundreds of participants to optimize cultural competency.

Honors & Awards: Cum Laude, University Honors Scholar