Jennifer Lin

Champion consumer digital security by driving broad adoption of security apps and services across Microsoft 365 subscribers. Shape the long‑term growth strategy for consumer security subscriptions value. Successfully launched and scaled new GenAI creativity app, scaling it from <100 early users to millions, earning major media recognition from outlets like New York Times and Verge, and feature as Product Hunt’s Product of the Day.

Led global growth marketing and creative team driving acquisition, engagement, and monetization across GoDaddy’s suite of mobile apps that power small business success. Directly hired, managed, and was responsible for growth and development of a talented full stack marketing team spanning across North America, Europe, and Africa.

Led brand activation through integrated marketing campaigns across offline, digital, and owned channels. Manage multimillion dollar budget, optimize media mix, and maximize funnel performance to drive customer acquisition and revenue growth. Explored, strategized, and executed emerging channel opportunities and associated evolving measurement frameworks.

Led user acquisition and monetization through paid mobile and web channels, earned media, and compelling content. Developed growth strategy and go-to-market plan for GoDaddy's mobile voice & messaging app that increased new user growth rate by 5x in less than one year. Provided thought leadership and shared mobile growth best practices at leading industry events and conferences.

Product marketing lead for LinkedIn's fastest growing consumer subscriptions business, responsible for shaping the Premium Career product roadmap by providing market and competitive insights, setting product positioning, and developing go-to-market strategies.

Lifecycle marketing lead for LinkedIn’s $650M+ paid consumer subscriptions business, responsible for driving acquisition, engagement, and retention of Premium Business and Premium Career product offerings.

Developed integrated strategy to scale chat platform across Small Business Group, increasing customer acquisition, conversion, and delight. Led go-to-market for retail sales of accounting and employee management solutions serving over 5M small businesses.

Managed $75M Ziploc Containers business with P&L responsibilities. Led product redesign to deliver consumer benefits while achieving significant cost savings across Ziploc Containers portfolio.

Led product innovation for $200M Scrubbing Bubbles bath portfolio (category leader in bathroom cleaners) from concept to launch. Developed consumer focused integrated marketing plans and managed $35M advertising and promotions budget to awareness, trial, and repeat. Created strategic roadmap for category expansion.

Managed base business operations for the Glade Fabric & Air brand at SC Johnson. Analyzed market consumption trends to inform strategic decisions and promotional planning. Conducted forecasting and inventory analysis to optimize product availability and performance. Developed retail promotional plans aimed at driving market share growth and defend against competitive expansion

Managed digital marketing campaign for Kisses Chocolates 100th Anniversary Celebration. Developed strategy to improve ROI of iconic Kissmobile experiential marketing program. Conducted post launch analysis on launch of new Hershey Kiss Chocolate and recommended improvements to drive market share.

Guided Fortune 500 clients to address business challenges and created organizational efficiencies through enterprise technology solutions.