Jennifer N.
Analyst, Precision @ Digitas North America
About
I am a driven digital marketing professional who is dedicated to staying up-to-date with the latest trends and advancements in the industry. I have taken on a wide range of digital marketing facets, including paid search, programmatic, social media marketing, content marketing, and analytics. My previous experience in psychology has given me a unique perspective on how to leverage creativity and data analysis to achieve success. This sparked an interest in data-driven fields, leading me to pivot into a career in digital marketing, where I am eager to continue learning and growing. I am committed to building on my existing skills and knowledge in digital marketing.
United States
San Francisco
Marketing & Advertising
Artificial Intelligence (AI), Social Media Measurement, Content Strategy, Microsoft Word, Marketing, Leadership, Teamwork, Ad Serving, A/B Testing, Ad Optimization, Bid Management, Social Media Optimization (SMO), Media Planning, Social Media Marketing, Social Media, App Marketing, Programmatic Media Buying, Google Analytics, KPI Implementation, Digital Strategy
Experience

Digital Marketing Analyst
San Francisco, California, United States
▪ Ideated, created, and edited creative assets using Canva, Procreate, and CapCut for use on website and social media platforms such as TikTok and Instagram and planned content calendar to post appropriately. ▪ Gained an understanding of each brand’s unique buyer persona to design websites and write copy. Optimized website SEO to increase SEO score via tools like SEO AI and SEM Rush by over 50 points.

Personal Assistant
San Francisco, California, United States
▪ Create appropriate and unique activities resulting in a 50% increase in client engagement, displaying creativity and adaptability, skills indispensable in content creation and marketing campaigns. ▪ Optimize devices and teach technology skills to a special needs client, illustrating an adept understanding of client needs and skilled ability to meet them by increasing client technology independence by 60%. ▪ Managed correspondence and scheduling between diverse teams, culminating in the client reestablishing a structured timeline, demonstrating accomplished time management and interpersonal skills.

Digital Marketing Specialist
San Francisco, California, United States
▪Leveraged astute communication and presentation skills in a client-facing role to drive the strategic enhancement of various facets of digital marketing for a small business, encompassing media planning, paid social, SEO, SEM, and programmatic. ▪ Spearheaded the implementation of best posting practices and content optimization on social media platforms such as Facebook, Instagram, TikTok, and LinkedIn and paid ads on Google Ads and social platforms, fostering enhanced audience engagement. ▪ Orchestrated impactful paid advertising campaigns on Google Ads and various social platforms through analyzing KPIs such as max CPC, CTR, CPA, Impressions, ROI, Conv. Rate, tROAS etc.

Registered Behavior Technician
San Mateo, California, United States
▪ Created dynamic engagement and rewards tools using Google Slides and Procreate. Successfully reduced the number of times per session the client needed verbal prompts to focus from 10 to 2 over 1 month. ▪ Conducted data analysis on a diverse caseload to evaluate client’s needs and advocate for program adjustments which led to a 33% reduction in time to complete program goals. ▪ Collaborated with supervisors and clients through building rapport and easing communication between the team and the client, ensuring 100% client retention, skills fundamental for successful client interaction.

Community Advocate Intern
San Francisco, California, United States
▪ Facilitated client intakes by gathering and summarizing essential information, effectively communicating complex issues to attorneys to inform their legal advice: key skills in data analysis and market research. ▪ Applied keen attention to detail in accurately completed wage calculation spreadsheets for 8 employees over a 10-year period using Excel within 2 weeks, yielding in timely resolution of workers' rights cases. ▪ Adapted to new tasks while maintaining the accounting books achieving a 60% decrease in turnaround time, exhibiting a resourceful and quick learning approach to challenges.
Education

Digital Marketing
▪Leveraged astute communication and presentation skills in a client-facing role to drive the strategic enhancement of various facets of digital marketing for a small business, encompassing media planning, paid social, SEO, and SEM. ▪ Spearheaded the implementation of best posting practices and content optimization on social media platforms such as Facebook, Instagram, TikTok, and LinkedIn and paid ads on Google Ads and social platforms, fostering enhanced audience engagement. ▪ Orchestrated impactful paid advertising campaigns on Google Ads and various social platforms through analyzing KPIs such as CPC, CTR, CPA, Impressions, ROI, Conv. Rate, etc...
Jennifer N.'s Contact Information
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