Jenni Pelto-Lampola

- Strategic storyteller in a technical B2B domain - Leading MagiCAD Cloud for Manufacturers' marketing and working alongside a Digital Marketing Specialist colleague within a team of two marketers in the business unit - Collaborating with wider marketing team for marketing development including website renewal and Hubspot integration - Developing and executing breakthrough marketing strategies aligned with broader business unit's objectives - Planning yearly marketing activities including campaigns and events

- I held a temporary role as maternity leave cover for Marketing Manager - In charge of overall B2C marketing and marketing budget at Finland's leading leasing service company - Built annual marketing plans and created advertising campaigns - Achieved the most successful campaigns ever in ALD history - Developed e-commerce and content at B2C online stores at https://www.aldcarmarket.fi/ and https://yksityisleasing.fi/ - Led strategic marketing discussions at the management team level and initiated the integration of consumer online stores to leverage traffic and maximize synergies. - Oversaw and executed ALD brand and website reform at B2B side https://www.aldautomotive.fi/ ALD Automotive is now known as Ayvens. Ayvens was created when ALD Automotive, part of the Societe Generale Group, acquired leasing company LeasePlan. Their one consumer online store can now be found at https://autokauppa.ayvens.com/.

- Developed global marketing and communications strategy for Moventas Group - Hands on implementation of the marketing & communications strategy including product launches, events, digital marketing, and PR - Collaborated closely with senior management, product management, and sales Moventas Gears Oy is now known as Flender Finland Oy. Flender Group's main brands are Flender and Winergy. Winergy supplies gear units, generators and services for wind turbine systems.

- Created and rolled out Moventas Group marketing concept including new website design - Coordinated global marketing activities in close collaboration with Moventas Business Units, an example of this is participation to All-Energy in Glasgow and installing the exhibition stand together with the local sales team - Managed Moventas brand and brand guidelines - Organized social media training for employee advocates and mentored sales teams to share content and ideas for marketing - Budget responsibility for Group Marketing activities - Continuous market surveillance activity for the global wind industry

- Managed business development projects to improve company’s market position and achieve financial growth & profitability - Identified and analyzed new business opportunities in close co-operation with sales and product management - Conducted product lifecycle calculations to determine market potential in different countries - Discovered competitor's classified production capabilities that impacted on a major investment decision - Coordinated strategic projects and managed strategy process

- Relocated to Germany to be closer to the main market - Managed wind power market analysis, business plans, investment proposals and reporting for the sales and business development - Responsible for improving Salesforce CRM and sales & operations planning process - Facilitated sales personnel training with focus on value selling

- Administrated strategic projects, forecasting and reporting processes for the service business management - Provided market intelligence data and analyses for the business plans - Planned and executed market entry to new countries (and made a critical error of traveling to Bordeaux in France with hand luggage only)

- Helped UK-based companies succeed in the Finnish market by finding strategic partners, analyzing markets, and preparing research reports - Actively promoted business opportunities in Finland to UK companies and raised UKTI brand awareness - Pipeline development at trade fairs and customers events in the UK - Convinced UKTI HQ of business case to Finland and won financing to organize a field trip to Finland for selected UK companies Key sectors: Advanced engineering, mining, construction and energy

- Responsible for managing spare part orders as maternity leave cover from sales offices and representatives in Africa, Asia, Europe, Latin America and Oceania.

- Financed my year in Australia in 2007 by working for a variety of corporations such as MLC, Optus and Prince of Wales Medical Research Institute. At MLC I worked in the MasterKey Business Allocations team.

- Responsible for the switchboard, sales and purchase invoices, project documentation and transport contracts - Updated the company website and designed brochures in co-operation with the advertising agency - Managed external and internal communication - Organized staff events within the recreational budget

- Customer service - Material usage reporting

EAE Business School is part of Planeta Formación y Universidades and it is accredited by the Spanish Association of Business Management Schools (AEEDE). Its International MBA degree was qualified by the Universitat Politècnica de Catalunya (UPC).