Jennifer Yao

• Performed market intelligence and competitive benchmarking across blockchain and FMCG to support investor targeting. • Aligned macroeconomic indicators with company-level metrics to generate investment recommendations and portfolio reallocation strategies, contributing to a 10% AUM increase. • Created a strategic roadmap for fund sector prioritization, synthesizing regulatory developments and global ETF leader benchmarks to support the launch of a new covered-call ETF. • Contributed to go-to-market planning for the ETF product, with insights driving a 20% projected investment inflow; results incorporated into Q3 reallocation decisions.

• Automated recruiter pipelines using Excel-based modeling and data visualization tools and created standardized procedures (SOP) for maintenance and administration of the database, ensuring data integrity while improving placement speed by 20%. • Developed CRM dashboards and strategic pitch decks to summarize ERP value propositions, aligned with ERP solution trends in AI adoption, cloud migration, and digital transformation, contributing to 5 prospects advancing in the sales funnel.

Beta Gamma Sigma is the international honorary society for business students. Invitation to membership is the highest recognition a business student can achieve. The mission of the society is to encourage and honor academic achievement in the study of business and personal and professional excellence in the practice of business.

• Collaborated with executive team to plan high-impact events and promote economic literacy across NYU

• Led marketing campaigns across social media, email, and events to grow digital engagement and membership

• Synthesized qualitative insights from 60 physician and CIDP patient focus groups into a data-backed commercialization strategy for rare disease drug launch. • Created psychographic personas and mapped HCP/patient journey touchpoints, and collaborated cross-functionally with medical, commercial, and field teams to optimize marketing messaging and channel mix, enhancing engagement by 10%. • Audited deliverables for compliance with global standards, reducing regulatory risk by 10% and improving CSAT by 15%.

• Supported supply chain and finance workflow automation using SAP ERP, to identify pain points including procurement delays, data silos, and cost visibility gaps. • Managed ERP transformation across APAC and EMEA markets, ensuring localization compliance and stakeholder alignment. • Produced client-facing strategy briefs outlining ERP implementation roadmap, ROI projections, and partnered with product managers and architects to optimize system rollout, aligning technical outputs with business objectives.

- Led mentorship program operations, including curriculum design, mentor onboarding, and scheduling logistics - Developed materials and coordinated sessions to facilitate professional development for undergraduate mentees

• Co-launched a college food pantry program and partnered with nonprofits to ensure regular operations • Applied marketing tactics to promote campus service programs and increase sustainability awareness

• Coordinated with faculty and students to execute university-wide events aimed at boosting student engagement • Documented council initiatives and managed internal communication across committees

• Collaborated with top universities to facilitate public health initiatives, distributing effective surveys to fill in the database gap of Alzheimer's disease.

Minor: Mathematics Dean's List; Honors Scholar