Jennifer S.

• Manage all profiles and interfaces for assigned brands. • Execute daily email marketing campaigns in Klaviyo. • Develop and automate reports to support campaign activity and monthly KPI reporting. • Set up and deploy email campaigns, including recurring, triggered, and dynamic content-driven campaigns. • Create segmentation strategies based on email engagement behavioral data to increase customer retention and conversion rates. • Design email marketing/promotional creative assets using Adobe Creative Suite to ensure brand consistency and increase engagement. • Analyze past trends/figures to anticipate future product needs and optimize email campaigns accordingly. • Own email strategy and calendar, constantly improving the process and data acquired to improve overall email performance. • Use data-backed measurement and analysis to constantly test, refine, and scale campaigns to drive revenue growth. • Provide reporting and analytics on email performance, including open rates, click-through rates, and conversion rates. • Merchandise products live on the website, including image optimization, to increase customer engagement and conversion rates. • Manage hero images, hover images, banners, and tiles on Shopify to ensure consistency with email and other marketing channels. • Communicate with cross-functional teams to align email marketing with overall marketing strategy and customer relationship management (CRM). • Utilize market segmentation to create targeted email campaigns that appeal to specific customer groups. • Stay up to date with email marketing trends and best practices to constantly improve email performance. • Improve and increase the quantity of online reviews by handling the day-to-day program mechanics of site ratings, reviews, questions, and answers. • Expert with BazaarVoice Workbench, Connections, and reporting to ensure brand reputation remains positive on partner and retailer websites.

• Merchandising of all fashion seasons with products still live on the website, including image optimization, inventory management, merchandising storytelling execution, etc. • Work between Design, Marketing, Ecom and Sales team to ensure merchandising stories are consistent. • Analyzes past trends/figures to anticipate future product needs • Responsible for Social Media (Ig Posting, Ig Stories) • Blogger Seeding, Collaborations • Update Hero images, hover images, banners, tiles • Coordinate monthly publishes with internal teams and ensure all creative and product content (copy, images, pricing, etc.) are complete and accurate before launch • Creation of all marketing/promotional creative assets • Create and maintain a detailed execution calendar for new merchandise releases, promotions • Provide reporting and analytics on performance of product. • Coordinate all image cleaning and completion • Submit images for retouching and review retouched images and call out any mistakes • Load and maintain the full product catalog from product descriptions, product metadata, and pricing • Plan and produce eCommerce photoshoots and lifestyle photoshoots • Coordinate model castings • Schedule models, hair and makeup • Build out new product • Create new product upload spreadsheet, ensure all product has correct info, copy, images • Audit the website to ensure products are represented properly • Maintain site to include any updates, audits, or troubleshooting of issues • Hang and steam all samples for upcoming tradeshows • Conduct Sample pulls as needed to accomplish projects. • Analyze reporting for incoming product • Receive in photo samples • Sort and prep photo samples for shipments to sales reps

• Assist on Photoshoot and commercial shoots • Hang and steam all apparel • Organize and maintain accessories, clothing and props in the shooting area • Prep talent • Assist in creating looks • Arranged proper sequence of outfits and assisted models in wearing them • Returned all fashion merchandise to appropriate showrooms after completion of photo shoots • Research current fashion trends • Remain relevant and trend savvy by staying current with fashion trends.

Request and receive in photo samples from internal and external vendors • Request and receive upcoming Marketing editorial photo samples • Communicate effectively with Merchandising and Buying teams regarding sample products • Locate, Organize and maintain flow of merchandise photo samples • Analyze reporting for incoming product • Update Sample On Order Log • Log in all photo samples on sample receive log.