jennifer crawford

product marketing manager

About

I am an agile marketing manager with 5 years of experience writing direct response copy, managing email and direct mail campaigns, supporting product launches, developing educational and thought leadership pieces, and improving the customer experience. I excel at written and verbal communication, am highly creative, and enjoy working cross-functionally to achieve goals. I bolster company culture as a team leader and help plan corporate culture events. I hold a Bachelor of Science (B.S.) in Journalism from the University of Illinois.

Country

united states

City

los angeles

Industry

writing and editing

Skill

creative writing, microsoft office, storytelling, interviews, indesign, content strategy, wordpress, adobe indesign, basic photoshop, photography, social networking, newspaper, journalism, blogging, newspapers, magazines, facebook, public relations, advertising, social media, fashion, entertainment, ap style, event planning, editorial, editing, seo, press releases, copy editing, writing, powerpoint, twitter, microsoft word, marketing, social media marketing, instagram, blogger, communication, hootsuite, web content writing, news writing, teamwork, online journalism, publications, pinterest, newsletters, online marketing, enterprise marketing, product management, b2c marketing, email marketing, business strategy, entrepreneurship, small business marketing, copywriting

Experience

product marketing manager

pex

content marketing coordinator

dun & bradstreet

2016-9 - Present · 10 yrs 1 mo

* Managed email campaigns and newsletters, from writing copy to updating code to deployment * Planned and executed strategy for website redesign, including content, lead generation and design * Crafted direct response and email copy for outbound and inbound demand generation campaigns * Developed copy and strategy for landing pages, infographics, white papers, thought leadership, blog posts and interactive content * Wrote SEM copy for paid media and lead capture pages * Developed an SEO-driven strategy for interactive content to increase organic web traffic * Ran influencer campaigns for VP and General Manager: Ideation, creation and publishing of thought leadership pieces that resulted in several earned media pieces * Analyzed and compared analytics for web properties to inform content and site migration strategies

product marketing manager; marketing manager, demand generation

dun & bradstreet

2018-8 - Present · 8 yrs 2 mos

social media coordinator

dun & bradstreet

2014-9 - 2016-9 · 2 yrs 1 mo

* Managed Social Media Accounts (Facebook, Twitter, Google+, LinkedIn, Hootsuite, Instagram, Pinterest) * Wrote and edited content for websites and blogs * Marketed content and events * Developed new ideas for social campaigns and increasing engagement/revenue * Increased the company's influence on social media * Created and analyzed social ads for events * Assisted with internal event planning * Researched verticals and applied knowledge to social promotions/campaigns * Developed industry specific lists to directly reach target audiences online * Helped develop a redesign concept for a new thought-leadership site * Implemented new ideas for increasing engagement/influence online and at events * Worked with Human Resources to help promote job opportunities and build awareness online * Designed and created promotional graphics for events and social media * Created copy for email campaigns and various web pages * Ran webinars, Google+ Hangouts and podcasts