Jennifer Nguyen

Jennifer Nguyen

GTM lead, Product Partnerships - Global Monetization @ TikTok

About

Seasoned leader in strategic partnerships and programs with a proven track record of building trust, growing key relationships, and driving partnerships strategy. Drove product adoption of industry leading commerce products amongst global brands and top digital creators on Instagram and Facebook. Helping creators and brands thrive in the digital era. Led programs at Instagram to drive adoption of Instagram's growing suite of creator monetization tools amongst top creators and public figures. Early hire for Instagram Shopping and Facebook Shops, driving revenue growth for partners, leading complex integrations, and bringing unique value for brands with innovative programs. Led some of the highest grossing activations in the history of Instagram Shopping such as Hailey Bieber's launch of Rhode Skin and launch of the Instagram Nap Dress with Hill House Home. Experience with industry leading fashion, beauty, and entertainment creators and brands. Led growth in the venture capital and digital health sectors, supporting visionary teams with outstanding female leaders and innovative health solutions. Passionate about uplifting multicultural communities and contributed to various initiatives that empower women and minority founders. I have an MBA from the Wharton School at the University of Pennsylvania and a Bachelors and Masters from Stanford University.

Country

United States

City

New York

Industry

Computer Software

Skill

Strategic Initiatives, Business Decision Making, Problem Solving, Creative Problem Solving, Strategic Roadmaps, Digital Marketing, Cross-functional Coordination, Project Planning, Data-driven Decision Making, Strategic Communications, Due Diligence, Venture Capital, Deal Flow, Social Media Strategy, New Business Opportunities, Digital Health, B2B Software, Cross-team Collaboration, Lead Generation, Operational Efficiency

Experience

TikTok

GTM lead, Product Partnerships - Global Monetization

TikTok

LinkedIn
2024 - Present · 2 yrs

New York, New York, United States

Instagram

Product Programs Lead - Creator Monetization

Instagram

LinkedIn
2022 - 2023 · 1 yr

New York, New York, United States

Helping top tier creators get paid for their energy, their vision, and their content on Instagram. o Programs Lead for the Instagram Subscriptions Program, spearheading a cross-functional program for 200 high-profile creators, focusing on high touch education, strategy, and product feedback to boost creator monetization and shape product development o Led creator monetization roadshow presenting to top talent agencies (e.g. WME, UTA, CAA) enabling their clients to adopt the full suite of creator monetization tools o Partnered with Product, Legal, and Business Marketing to build the Instagram Brand Playbook, a scaled end-to-end solution for creators and brands to launch successfully on Instagram, scaling best practices to internal teams and external partners by 10x

Meta

Creator Commerce Fashion and Beauty Lead - Commerce Partnerships

Meta

LinkedIn
2021 - 2022 · 1 yr

New York, New York, United States

Strategic Partner Manager for fashion, beauty, and entertainment for Creator Commerce. Helped brands drive revenue, reach new audiences, and host splashy activations through Shopping on Instagram and Facebook. o Sourced and grew commerce partnerships with top brands in fashion, beauty, and entertainment o Led high profile brand activations on IG Shopping with public figures and celebrity talent, including Hailey Bieber, Scarlett Johansson, Dr. Barbara Sturm, and Camila Coelho, orchestrating some of the highest grossing Live Shopping events and exclusive launches on IG Shopping o Strategically guided brands to adopt leading social commerce products such as Drops, Live Shopping, and Affiliate o Spearheaded the first Clean Beauty Week and Pride-founded businesses celebration on IG Shopping, elevating visibility for these moments and brands. The Clean Beauty Edit collection ranked among the top 5% best performing collections o Presented data-driven business analysis reviews with partner executive teams summarizing partner performance, providing feedback, and identifying key product developments to guide partner growth and maximize total sales volume o Consulted for expertise on social commerce and the creator commerce industry

Amplifyher Ventures

Investor Fellow

Amplifyher Ventures

LinkedIn
2020 - 2021 · 1 yr

New York City Metropolitan Area

Amplifyher Ventures is a venture capital firm dedicated to investing in visionary teams with outstanding female leaders. The fund is based in New York and invests in Seed - Series A stage companies nationwide. As part of the 2020 Investor Fellows Cohort, I helped - Source and diligence companies to present investment opportunities to Amplifyher’s Partners in monthly investor meetings - Serve as Amplifyher liason in academic and regional ecosystems, as well as the fund’s representative at industry events

Facebook

Strategic Partnerships MBA Intern, Facebook Marketplace

Facebook

LinkedIn
2020-6 - 2020-8 · 3 mos

Menlo Park, California, United States

* Conducted analysis of 200+ partners in the Verticals ecosystem to identify incremental inventory opportunities in 7 global markets * Identified 5 recommendations and presented a 12-month strategy proposal to the VP of Global Commerce

Collective Health

Senior Specialist - Platform Partnerships and Strategy

Collective Health

LinkedIn
2017 - 2019 · 2 yrs

San Francisco, California, United States

o Managed relationships with 60+ priority digital health partners which drove >50% of Collective Health’s gross margin o Owned partner contracts, operational relationships and onboarding, helping quadruple the partner ecosystem to 140 partners within two years

Collective Health

Senior Member Advocate

Collective Health

LinkedIn
2016 - 2017 · 1 yr

San Francisco, California, United States

I helped members navigate the byzantine health insurance system through exceptional and empathetic member service. o Resolved 4,000+ member cases by translating complex and nuanced healthcare benefits into easy to understand concepts using clear communication, even in the most difficult and time sensitive situations o Consistently provided above and beyond service maintaining the highest personal CSAT of 97 (24 points higher than the industry average) o Navigated complex care situations that required me to work cross functionally with Operations and Product and externally with medical/dental/vision providers such as Blue Shield of California and Delta Dental

Counsyl

Clinical Lab Assistant

Counsyl

2015 - 2016 · 1 yr

South San Francisco

Education

The Wharton School

The Wharton School

LinkedIn
2019 - 2021 · 2 yrs
Stanford University

Stanford University

LinkedIn
2010 - 2014 · 4 yrs
Stanford University

Stanford University

LinkedIn

Latin American Studies

2014 - 2015 · 1 yr
Stanford University

Stanford University

LinkedIn

Jennifer Nguyen's Contact Information

Email

******@***.com

Phone

(**) *** ****

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