Jennifer Masie

Enterprise executive with full P&L accountability for a $350M division representing ~43% of enterprise revenue within a $3.9B organization. Lead a multi-functional business across sales, operations, distribution, marketing, and technology, supporting 60,000+ customer accounts across the U.S., Canada, and Puerto Rico. Oversee a team of 500+ professionals, driving enterprise transformation, commercial growth, and operational excellence through disciplined execution and data-driven decision making. Key Impact: • Led enterprise-wide business transformation, including regional realignment, leadership restructuring, and role evolution (DSC → SBC), strengthening organizational effectiveness and reducing turnover to 7.7% • Built and scaled a high-performance commercial engine, achieving 98%+ data accuracy, full Salesforce adoption, and 2x pipeline expectations (25+ active opportunities per consultant) • Drove market expansion and customer acquisition, exceeding targets with 35 new doors per consultant vs. 24 goal (+46%), significantly increasing market penetration • Delivered margin expansion (+100 bps YoY) through operational discipline, pricing optimization, and vendor alignment • Established enterprise operating cadence, implementing leadership toolkits, QBRs, and KPI-driven performance management across a 500+ person field organization • Strengthened vendor strategy and ROI accountability, aligning top partners to enterprise priorities and measurable return frameworks • Built a scalable leadership pipeline, implementing structured bench planning and succession visibility to support long-term organizational growth • Elevated organizational culture and engagement, driving alignment through leadership summits, communication forums, and talent development initiatives

• Provide financial governance, fiduciary oversight, and strategic direction • Help define mission and long-term philanthropic strategy • Focused on supporting individuals impacted by domestic violence and abuse

• Champion inclusion for neurodivergent individuals and people with disabilities • Drive awareness, accessibility, and engagement initiatives • Foster an inclusive culture enabling employees to contribute at their highest potential

Enterprise leader responsible for supply chain strategy, operational performance, and executive alignment across a complex North American distribution network. Partnered directly with executive leadership to translate enterprise priorities into execution across logistics, procurement, and distribution. Led operations across 11 distribution centers and 1,200 associates, ensuring continuity, safety, and service performance during a period of significant disruption and market volatility. Key Impact: • Directed end-to-end supply chain strategy, aligning inventory, capacity, and supplier performance to support enterprise growth objectives • Built KPI-driven operating model across suppliers, warehouses, and regions, improving visibility into working capital, service levels, and risk • Led cross-functional execution during a period of unprecedented disruption, maintaining operational continuity and stabilizing service performance • Partnered with executive leadership to translate strategic priorities into actionable plans across procurement, logistics, and distribution • Supported the launch and operationalization of a 500K sq. ft. automated distribution center, aligning teams, systems, and processes for scale • Strengthened supplier performance management and risk mitigation strategies through data-driven decision making

Enterprise marketing leader responsible for driving commercial growth, brand strategy, and customer engagement across a multi-channel retail organization. Led strategic planning and execution across marketing, operations, and cross-functional teams to strengthen brand positioning and accelerate revenue performance. Oversaw a $46M marketing budget and led initiatives spanning national advertising, retail experience, and integrated multi-channel campaigns. Key Impact: • Led enterprise-wide brand transformation, delivering a full rebranding strategy that increased brand relevance and drove positive ROI • Directed development and execution of a new concept store strategy, achieving double-digit sales growth in key markets • Managed and optimized a $46M marketing investment portfolio, improving efficiency and aligning spend to measurable business outcomes • Secured $1.4M in capital savings through strategic vendor partnerships and media trade agreements • Built integrated, multi-channel marketing strategies across retail, digital, and local markets to drive customer acquisition and engagement • Partnered cross-functionally with operations, merchandising, and finance to align marketing initiatives with enterprise growth priorities • Established disciplined planning processes and execution frameworks to improve campaign effectiveness and organizational alignment

Senior marketing leader responsible for enterprise brand strategy, integrated campaign execution, and cross-functional alignment across a multi-channel retail organization. Partnered closely with executive leadership to define brand positioning, optimize marketing investment, and drive customer growth. Led strategic initiatives spanning brand transformation, new store concepts, and integrated marketing planning across retail, digital, and product channels. Key Impact: • Led a comprehensive enterprise rebranding initiative, including customer research, market analysis, and go-to-market strategy, resulting in a modernized brand identity and stronger market positioning • Developed and executed a new concept store strategy, driving double-digit sales growth in key markets • Increased ROI and performance of new and remodeled stores through strategic positioning and integrated marketing support • Directed cross-functional product and marketing initiatives, aligning merchandising, operations, finance, and training to support enterprise priorities • Redesigned the media planning process, improving strategic alignment, lead times, and cross-channel execution effectiveness • Led agency selection and procurement process, managing RFP development, executive presentations, and final partner selection within an accelerated timeline

Marketing leader responsible for driving customer engagement, brand preference, and sales growth through integrated, multi-channel campaigns across retail, digital, and social platforms. Led development and execution of enterprise-wide promotional strategies, aligning marketing initiatives with business objectives to increase traffic, conversion, and customer loyalty. Key Impact: • Directed integrated marketing campaigns across stores, e-commerce, digital, and social channels, driving increased traffic and customer engagement • Partnered cross-functionally with merchandising, operations, and external agencies to develop cohesive promotional strategies aligned to enterprise priorities • Managed advertising and promotional budgets, optimizing spend allocation to maximize campaign performance and ROI • Leveraged marketing analytics to continuously refine campaign effectiveness and improve conversion outcomes • Led and developed marketing team members, strengthening execution capabilities and performance

Marketing leader responsible for national and regional strategy for fresh food across a large-scale retail network of 7,000+ stores and 4,000+ franchisees. Drove integrated marketing initiatives across in-store, digital, and media channels to increase traffic, sales, and brand engagement. Key Impact: • Developed and executed a large-scale conversion marketing strategy across 1,600+ stores, increasing average daily sales by $107 per location • Led localized market strategies that delivered 14% sales growth in key regions and reversed declining performance in underperforming markets • Built and launched geo-targeted digital and social campaigns generating 5M+ impressions and a 9% sales lift • Partnered with cross-functional teams including product, procurement, and franchise operators to align marketing initiatives with business performance goals • Managed agency relationships and campaign execution across multiple channels, ensuring consistency and effectiveness at scale