Jennifer Easton

Created and launched Sway, a platform for connecting conscious consumers to vetted, healthy home goods. Sway is a Techstars portfolio company and reaches an audience of 36K email subscribers weekly.

Provide comprehensive, tailored marketing strategy & cross-channel execution for brands in the sustainability sector seeking to reposition, reach customers & drive revenue, and/or grow their impact. Clients include: Comcast, Urban Land Institute, Greenbuild, Informa, Brightworks, CodeGreen and many more.

I led comprehensive marketing strategy at IWBI, joining as the organization's first marketing hire and ultimately growing and managing a team of eight. Focus areas include digital marketing strategy and automation; product marketing and go-to-market strategy; brand innovation and experiential executions. Sitting at the intersection of global real estate and wellness, I worked to embed health-focused values into our internal culture while advancing the growing movement for buildings and communities that support and champion our collective well-being.

At Tierney, I created and executed digital and social content strategy for clients like TD Bank and McDonald's, managing an internal team and relationships with clients, vendors and partners.

At USGBC, I developed & enacted go-to-market strategy for new software/web-based offerings & other products; owned multi-channel product marketing strategy spanning digital, communications, content, etc.; wrote all copy & worked with designers to create content marketing & sales resources, and coordinated multi-disciplinary teams spanning technology, sales & technical experts on product optimization.

I crafted and implemented the digital marketing strategy for USGBC; initiated marketing automation efforts, leading software purchase and strategy; led product marketing for USGBC's innovative technology offerings, including the LEED Dynamic Plaque (leedon.io); edeated and completed data-driven marketing initiatives, managing interdisciplinary project teams, and represented the marketing team as liaison to COO, ensuring alignment of priorities.

Team leader for social media. • Managed entire USGBC social media presence, incl. daily posts, ads, & campaigns for 10+ accounts • Doubled USGBC’s Twitter follower rate, building @USGBC account to 50,000 followers • Launched Gold Stevie Award-winning viral campaign for USGBC's annual Greenbuild conference • Built and managed content, design and outreach for USGBC blog, driving 300,000 visitors • Wrote for many mediums, ghost-wrote for USGBC’s C-suite & handled media relations • Directly managed two full-time summer associates

• Managed execution and strategy of USGBC’s e-communications presence • Edited and formatted 12 newsletters, all e-blasts • Oversaw USGBC’s web presence via web writing, coding and graphic design

• Wrote releases & articles; pitched news incl. The New York Times, Real Simple, MSNBC • Created and wrote for GreenbuildExpo.org blog

I served as a volunteer board member working to bring business and sustainability together in the Washington, DC area; ideated, planned and executed panels, speaker series, and other events featuring business and sustainability leaders; and acted as the point person and project manager for event logistics ranging from operations to speaker outreach.

I wrote press releases, pitches, speeches and blogs for an array of clients; and edited and benchmarked EMA’s first-ever social media policy.

I conceptualized and executed “hyperlocal” news website for a suburb and wrote daily profiles on community leaders and establishments.

I reviewed local theatre productions for the DC print edition of The Onion and formatted and wrote the weekly on-line newsletter for the AV Club section.

This four-course online learning program explains the relationship between building materials and the human body, and how making better choices to avoid chemicals of concern can change people’s lives. The first course in the program gives an introduction to human health and the effects of toxics on our bodies, material basics and what contributes to indoor environment air quality. Course 2 presents toxicity and hazards and the impact of green chemistry on innovation in the chemical industry. Course 3 outlines the paths to designing healthier built environments, from defining health and project goals to finding healthier products. Finally, in course 4 the discussion surrounds the creation of a framework to facilitate the implementation and execution of healthier products, enabling change making and change makers.