Jennifer D.

Social Media Coordinator @ Life Time Inc.

About

🔆 Hey there! I’m Jennifer, a content creator/influencer and this is how I started... 👩🏽‍💻 My journey as a content creator and influencer began in November 2023, and it’s been an incredible experience. I stumbled upon this path as I was interested in documenting my pickleball journey as a beginner. From creating engaging content to collaborating with amazing brands, I have learned how to connect with my community and inspire others. 📸 In February 2024, I co-founded On Court Creators, a boutique social media marketing agency that’s all about serving the pickleball community. We create custom social media campaigns for players and brands, helping them shine on their platform of choice. 🤳🏽 I also freelance for Social with Amanda, where I attend content shoots, brainstorm creative ideas, and edit eye-catching photos and videos. Staying on top of social media trends and algorithm updates keeps things exciting and ensures our content is always fresh and engaging. ✈️ Since October 2024, I provided full content creation services for a pickleball retreat company called EmpowHer Pickleball to destinations such at Turks and Caicos, Ixtapa and Cancun, Mexico. I created high-quality short-form travel and pickleball content as well as long-form video content. Services provided included high quality videography, photography, drone footage, content direction, editing, and social media management. 🌟 I also began working for Life Time Harbour Island in October 2024 as a Social Media Coordinator. In this role I have organized and directed content shoots, provided photography and videography for various social and active events. I have successfully produced engaging social media content that aligns with Life Time's brand and vision. 👩🏽‍🎓 A little about my background: I pursued two degrees, one in Biology from George Mason University and another Bachelor’s in Instrumental Music Performance from Southeastern University from which I graduated. This mix of science and art gives me a unique perspective and fuels my creativity in everything I do. 🚴🏽‍♀️ I also have a background in college athletics having run cross country and spent years invested in endurance sports such as marathon racing and Ironman triathlon. 🌴 I’m based in sunny Tampa, FL. I manage my projects with Trello and Dropbox. For content creation, my favorite tools are Adobe Premiere Pro, Canva, CapCut, and InShot. I find that Meta Business suite is a useful tool to keep things running smoothly across several Meta platforms. 📩 Want to chat or get in touch? itsjentimberlake@gmail.com

Country

United States

City

Tampa

Industry

Marketing & Advertising

Skill

Event Photography, Video Editing, Videography, Influencer Marketing, User Generated Content, Creative Content Production, Social Media Optimization (SMO), Social Media Marketing, Social Media Content Creation, Social Media Strategy, Active Listening, Time Management, Team Building, Critical Thinking, Analytical Skills, Small Business, Training, Communication, Teamwork, Interpersonal Skills

Experience

Social Media Coordinator

Life Time Inc.

2024-10 - Present · 2 yrs

Tampa, Florida, United States

Content Creator and Influencer

@Itsjentimberlake

2023-11 - Present · 2 yrs 11 mos

Tampa, Florida, United States

•Created engaging pickleball UGC for Instagram and TikTok platforms, reaching a combined organic audience of nearly 2 million accounts. •Developed and executed daily content strategies to maintain audience engagement and growth on both platforms. •Established myself as a prominent influencer within the pickleball community, leveraging authentic engagement and interaction with followers. •Collaborated with brands and partners to promote pickleball-related products and services, driving brand awareness and sales through sponsored content.

Social Media Manager

The Pickleball Clinic

2024-9 - 2024-10 · 2 mos

Co-Founder and Content Creator

On Court Creators

2024-2 - 2024-10 · 9 mos

Tampa

Boutique Social Media Marketing Agency •Co-founded a boutique social media marketing agency specializing in serving pickleball brands and players, offering tailored strategies to enhance their online presence. •Developed and implemented customized social media marketing campaigns for professional pickleball players and brands, resulting in increased brand visibility and engagement. •Collaborated closely with professional players and pickleball brands to understand their unique goals and objectives, crafting targeted content to resonate with their audience. •Provided strategic guidance and consultation to clients on optimizing their social media profiles, content creation, and audience engagement techniques.

Internal Medicine Veterinary Technician and Customer Service Specialist

Blue Pearl Veterinary Hospital

2019-2 - 2024-6 · 5 yrs 5 mos

Tampa, Florida, United States

Social Media Manager

Social With Amanda

2024-3 - 2024-5 · 3 mos

Tampa, Florida, United States

Boutique Social Media Marketing Agency | Mar. 2024 - Present •Attended and participated in content shoots, working closely with clients to conceptualize and capture video and photo content aligned with the brand’s vision. •Edited photos and videos to enhance visual appeal and storytelling, ensuring integration with client social media strategies and objectives. •Researched current industry trends, target audience strategy, and relevant keywords to inform content ideation and optimize content performance across various social media platforms. •Brainstormed creative ideas, develop content calendars, and execute strategic initiatives to maximize brand visibility and engagement. •Monitored emerging social media trends, algorithm updates, and best practices, providing strategic recommendations to continually enhance the effectiveness of social media campaigns and content strategies.