Jennifer Batmanian

Shape business development strategy across Amazon, international markets, and eRetail, while advising the VP of Sales on global expansion, commercial strategy, and execution priorities. • Forged and negotiated strategic partnerships, aligning growth strategies with consumer insights and disciplined P&L management to deliver sustainable, scalable revenue growth. • Spearheaded the company’s first foreign market launch, leading six RFPs, building P&L, pricing strategy, driving compliance, risk mitigation, and cross-functional execution—securing executive buy-in and laying the foundation for scalable, profitable growth. • Championed first foreign trade show exhibition, managing negotiations, logistics, and stakeholder alignment to strengthen visibility, brand equity, and market positioning. • Drove +30% YTD growth in strategic channels, leveraging consumer insights, cross-functional collaboration, and demand generation campaigns to stay ahead of evolving trends. • Directed high-stakes Amazon strategies and negotiations, securing profitable terms, expanding market share, and reinforcing long-term sustainability in one of the industry’s most competitive landscapes.

Provide strategic leadership across Education, eRetail, and strategic channels, building new business development structures from the ground up to accelerate brand equity and sales growth. • Elevated brand education as a growth lever, expanding reach by +283% and amassing 20K+ views, ensuring long-term retention and top-of-mind awareness. • Orchestrated the company’s first Beauty Atelier experiential event, partnering with PR and Brand teams to deliver 20M+ impressions, 100% positive media coverage, 96% participant satisfaction, and measurable ROI. • Surpassed strategic channel targets (+106% YOY growth) by executing an eRetail acceleration strategy that combined data-driven insights with innovative go-to-market campaigns. • Championed social media and UGC campaigns, driving +33% sales volume, expanding audiences by +51%, lifting impressions by +200%, and boosting awareness (+91%), brand intent (+88%), and conversion (+50%). • Built scalable scorecards and reporting frameworks that strengthened commercial strategy, optimized resources, and unlocked new growth opportunities.

• Established a new Account Manager function, building the structure, business development initiatives, and sales growth strategies from the ground up. • Strengthened commercial performance by creating data-led scorecards that boosted ROI and generated +6% POS growth. • Conceived and executed a flagship consumer experience event, doubling YOY sales and achieving the highest sales volume in retailer history. • Earned the Distinction Program Award and recognition as one of the industry’s top Key Account Managers.

• Achieved +7% YOY sales growth by developing a competitive pricing dashboard with Nielsen data to track competitor activity. • Positioned the brand as #1 at Walmart for the first time by eliminating cannibalization and driving category growth above all national competitors. • Drove +18% POS growth by optimizing inventory strategy, sell-in forecasts, and promotional alignment with buyers and supply chain. • Increased profitability +37% by executing a new promotional pricing strategy that boosted margins and long-term sustainability.

• Promoted to lead category reviews and shopper insights, delivering actionable data storytelling that shaped retailer and internal strategy. • Designed an automated insights dashboard, guiding growth planning through real-time consumer behavior tracking. • Secured +7% subcategory growth and 2 incremental shelves by leveraging market trends and strategic sales narratives.

• Generated $200K in incremental sales by launching a “Gift with Purchase” program to close performance gaps. • Directed a classification optimization project, analyzing sales trends and market variables to identify growth opportunities. • Reallocated 20% of budgets to higher ROI activities, boosting overall brand performance.

• Built store-level business plans and negotiated retail visibility strategies to maximize market share. • Surpassed sales objectives by +20%, leveraging displays, BA education, and in-store events.