Jennifer Yujung Cheng

Lead the marketing department to develop and execute comprehensive marketing strategies that enhance brand awareness, drive growth, and achieve company goals. A dynamic, results-oriented leader with extensive experience in all aspects of marketing, including digital marketing, brand management, market research, and team leadership.

HR Business Partner, searching for talents on a global scale. Responsible for multiple marketing aspects. 鄭鈺蓉小姐是科絡達的人資總監兼行銷總監，負責科絡達台灣與Carota Europe GmbH的人力資源，並帶領科絡達的行銷團隊，執掌海內外的行銷業務。自2021年中，鄭鈺蓉開始在網路上找尋適合共同打拼的海外業務人才，並順利於2021年底找到Carota Europe GmbH的第一號員工，協助歐洲市場的打底與逐步開展。 自2020年加入科絡達，鄭鈺蓉成為執行長室的核心幕僚成員，團隊負責打造全新公司官網、製作商業視頻以及微影片、運營社群媒體、重製產品型錄，並於重點展會曝光，也帶領團隊搜集海內外競爭者動向。透過資訊的提煉，協助執行長做戰略規劃與決策的後盾。目前鄭鈺蓉持續在招募科絡達研發團隊上扮演把關的角色，也負責與購併進來的佳駿EGK溝通人事管理制度的融合，更在面向海外市場，車隊管理業務國際化行銷素材的支持，確保兩家公司的結合發揮最大綜效。

Bqool is a SaaS company, technology partner of Amazon. We serve all 3-party sellers on Amazon. My role and responsibility involve interactions with partners, affiliates, KOLs, and VIPs as below summarized. 1. Affiliates marketing; Key Opinion Leaders (KOL) marketing; business partnership development. Unfamiliar customer origination via LinkedIn, social media, and email. 2. VIP customer relationship management. 3. Project Manager of “Enlist Amazon’s Solution Partner Network”. Make Bqool named on Amazon Global Selling platform, making Bqool solutions readily searched and trialed by Amazon sellers worldwide. 4. Project Manager of “Enlist Amazon Marketplace Appstore”. Complete due-diligence from Amazon Seattle, making Bqool solutions named on Seller Central of Amazon and hence readily accessible to sellers on Amazon. 5. Project Manager of “Developer Assessment to meet The General Data Protection Regulation(GDPR)”, reporting Bqool’s progress on GDPR to Amazon, the regulation in EU law on data protection and privacy in the European Union and the European Economic Area. 6. Project Manager of “Developer Data Security Audit”. Abide by Amazon’s designated auditor Deloitte, complete time-sensitive and information-intensive audit procedure, fulfilling tremendous paperwork and due diligence with Deloitte and Amazon altogether. 7. Project Manager for "API integration" with US-based SaaS company- InventoryLab. 8. Project owner of marketing exhibitions in the US and EU market, representing Bqool in face of potential partners and customers on site, conducting partners origination and co-marketing opportunities development.

Business development, and partner management

1. Strategy planning and business analysis. 2. Being a business enabler, leading sales team to develop business plan. 3. Facilitate internal meetings, and coordinate BUs’ collaboration. 4. Get people READY: provide sales training and coach for team members. 5. New business opportunities research and attainment. 6. Nurture international MICE (meeting, incentive, conference and exhibition) industry alliance and partnership building. 7. Facilitate strategic partners’ communication, helping to realize and optimize value from the partnership 8. Research and resell event solutions of mobile technology.

1. Shanghai branch establishment with slim operation. Digitalization and selling of pre-school learning content are the business focus. 2. Foster partnership with Gymbaby, the Taiwan-based kindergarten. We promoted her unique teaching methodology toward many pre-schools in China. 3. Recruit, train, and retain the sales team and supportive personnel. 4. Supervision of administration, human resource, finance, and general affairs.

1. Conduct management meetings/visits with major China banks and big securities firms, discovering major risk factors, business opportunities and developing trend in the financial market and capital market. 2. Co-lead the 2008【banking industry reports】, the 2008 【securities industry reports】, and【Securities industry competitiveness analysis year 2008】. 3. Selling of Fermat Basel II solutions, marketing and sales strategy planning. 4. Provide advisory services to Taiwanese financial institutions, for those having ambitions entering into the mainland China market, selectively bridging proper Chinese partners. 5. Partner alliance. Being a product manager, I helped Avox, our UK partner formulate the mainland China market entering strategy, pricing scheme, customer segmentation, and sales training provision. I represented our company to give a speech in Avox’s annual user group meeting held in London, illustrating how our cooperation will bring benefits to existing users of Avox and the strategic implication for global financial institutions operating in China. The cooperation aims to assist local financial institutions to obtain necessary information to meet overseas anti-money laundering and know you customer (KYC) requirements.

1. Lead the sales team of 10. We successfully reached our goal: develop beyond the geographical boundary and gain a position in software industry in the global arena. We have several big-wins in American market. Some valued customers include: Dataquick, WebTrends, etc. 2. Responsible for sales revenue. I led team members to trump rivals and gain 70% market share in new business intelligence (BI) implementation. Some valued customers include: Bayer Taiwan, Alexander Health Group, etc. 3. Given the limited Taiwan market capacity, being one small but with big dream start-up Taiwan software firm, I suggest a different international approach for long-term development. We started with a business model, from the very beginning we aligned with Microsoft Seattle headquarters, aiming to grow with the giant by leveraging her brand and fruitful resources. We kept up with the latest MS technologies and built up our own brand awareness altogether. 4. Partner alliance. We recruited two largest system integrators, Systex and Acer, to be our software distributors in Taiwan. Additionally, I led my team to engage partnerships with a dozen of independent software vendors (ISVs) for solutions integration. Only by doing so, we can grow quickly through their plenty of human sources to reach more customers and better serve them. 5. Formulating global channel and marketing strategy. For overseas market, I led two sales reps to develop reseller opportunities via web-marketing. I also represented in Microsoft BI conference and Microsoft Worldwide Partner Conference in the U.S, to broaden our touch points with potential resellers globally.

1. Plan and deliver training program for sales team. 2. Provide newly developed product training. 3. Research and develop new services, expanding product lines into “Credit Risk Management Consultancy”, “Credit Scoring Card Development”, and in-house training. 4. Product refinement-- business information report. 5. Existing service process and product portfolio enhancement—data services and training services.

1. Responsible for the BASEL project, credit risk management in corporate lending, with fundamental IRS (Internal Rating System) approach. 2. Develop the internal rating system, and implement the acquired statistical model from Standard & Poor’s Risk Solution. Communicate with other departments the concept of the risk-based pricing and capital adequacy. 3. Identify the targeted customer segmentation, to accelerate the credit screen process, to predict the probability of default of each borrower statistically and risk-based pricing individually.

1. Acting the Sales and Marketing officer, I was in charge of rating business origination in all business sectors, including financial institutions, i.e. financial holding companies, banks, securities firms, insurance companies, bills finance companies, and investment trust companies, as well as corporate, bond fund, and structured finance ratings. 2. Host marketing events, customer relationship management, Q&A contact window.

1. Conduct management meetings with C-levels and department heads of financial institution customers. 2. Write up analytical reports of rating recommendation.

Establish and maintain the database and compile industry statistics for research requirement.

Help with company inauguration and company English internal guidelines translation into Chinese version.