Jennifer Wong

Assistant Manager, Marketing and Branding (Performing Arts) @ West Kowloon Cultural District Authority

About

With over 6 years of experience in the marketing industry, I have a keen eye for aesthetics, market trends, and storytelling.I hold a BA in International Fashion Business from Nottingham Trent University, where I gained a solid foundation in the global fashion market, consumer behaviour, and branding. I also completed an Executive Certificate in Digital Marketing from HKMA, enhancing my skills and knowledge in the digital marketing and social media landscape.I am passionate about creating and delivering impactful and innovative marketing solutions. I am eager to learn new skills and trends, and to collaborate with diverse and talented teams.

Country

Hong Kong SAR

City

Hong Kong

Industry

Museums & Institutions

Skill

Branding, Social Media Marketing, Adobe Illustrator, Luxury, Event Management, Adobe Photoshop, Project Management, Communication, Brand Marketing, Multitasking, Marketing Strategy, Layout Design, Social Media Analytics, Problem Solving, Negotiation, Photography, Public Relations, Influencer Marketing, Account Management, Project Planning

Experience

Assistant Manager, Marketing and Branding (Performing Arts)

West Kowloon Cultural District Authority

2023-11 - Present · 2 yrs 11 mos

Hong Kong SAR

• Developed and executed integrated marketing campaigns for arts festival & theatre programmes to drive engagement and ticket sales. • Produced compelling marketing materials including key visuals, videos, and print materials to highlight unique selling points. • Managed digital platforms, created engaging social media content, and collaborated with various stakeholders to achieve marketing goals.

Marketing Officer

West Kowloon Cultural District Authority

2022-11 - 2023-11 · 1 yr 1 mo

Hong Kong SAR

• Developed and executed integrated marketing campaigns for Performing Arts programmes, resulting in increased audience engagement. • Produced engaging marketing materials, including photos, videos, and digital advertisements, to highlight the unique selling points of each programme. • Managed digital platforms and created compelling social media content to drive brand awareness and ticket sales.

Advertising Executive

Vogue Hong Kong

2022-1 - 2022-11 · 11 mos

Hong Kong SAR

• Managed advertising and content strategies for print and digital competitors, ensuring alignment with campaign goals. • Collaborated with sales team to meet production timelines and deliver services to clients. • Communicated with external clients to gather materials for campaign setup. • Assisted in generating performance reports for sales reviews with clients.

Digital Marketing Assistant

Vivienne Westwood

2020-2 - 2022-1 · 2 yrs

Hong Kong SAR

• Planned and executed local digital/PR/advertising campaigns to boost sales and brand awareness. • Assisted in event planning, coordination, and shooting highlights for Vivienne Westwood Cafe. • Managed social platforms, prepared press clipping reports, and developed influencer strategies.