Jennifer Vasbinder

- Spearheads influencer and content creator strategy for high-profile media events including Universal Epic Universe's grand opening, Halloween Horror Nights, DreamWorks Land and more, driving brand buzz and audience engagement across digital platforms - Oversees daily influencer and media hosting operations across Universal Orlando’s theme parks and hotels, ensuring seamless experiences that amplify brand storytelling and earned media coverage - Manages relationships with top-tier consumer media across local, state and national markets, securing consistent press placements and strengthening Universal’s media footprint - Supports trade-facing initiatives, partnering with travel agents, corporate clients, Annual Passholders and event planners to amplify brand visibility among key business audiences - Develops strategic PR content, including press releases, media alerts, talking points and executive presentations - Coordinates logistical planning and production of media events, FAM trips, individual media visits and production shoots - Supports UDX New Ventures as needed including media and influencer activations for Universal Horror Unleashed in Las Vegas, NV and Universal Kids Resort in Frisco, TX

*Formerly CCH Marketing Agency | Client: Orlando Health - Managed all Orlando Health social media editorial calendars through Airtable and Sprout Social, averaging 150 posts per month, reaching an average of 315K followers across 30 social channels - Responsible for copywriting, copyediting and fact-checking Orlando Health's social media copy - Story boarded, directed and edited organic social content like TikToks and Instagram Reels - Project managed information between client and agency - Gathered user-generated content for social media posts - Attended sports partnership events, creating content for live social media coverage

- Developed press releases, web copy, newsletter copy and pitched editorial stories to traditional news media, leading the PR and internal marketing efforts for a virtual series - Earned 46 print and online media stories

- Led press efforts for 150 chapter events across the state - Managed all social media channels through Sprout Social, reaching 13,000+ followers, creating editorial calendars, development engagement, content creation, and reporting - Updated the FRLA website newsroom, blog and events pages through WordPress - Created and designed graphics in Canva for promotional use - Managed digital (social, photo and video coverage) and administrative needs (script changes, digital displays, event setups) at statewide events including Florida Tourism Day and the Florida ProStart Culinary Competition

- Wrote and pitched press releases, media advisories to media markets across Florida - Assisted Press Secretary at FRLA events and community events - Assisted communications team in crises (ex. Hurricane Michael) - Tracked FRLA media coverage and mentions; built and updated media lists through Meltwater

-Worked with 4-6 hotel clients, developing promotional outreach for national publications and social media influencers - Developed various PR materials including internal press documents for FAM trips and influencer/media visits, media lists and publicity reports CLIENTS: - Postcard Inn Beach Resort & Marina - Amara Cay Resort - DoubleTree by Hilton Hotel Orlando at Seaworld - Sheraton Panama City Beach Golf & Spa Resort - Hotel Yountville - Bardessono Hotel - One Ocean Resort & Spa - Le Pavillon Hotel

- Assisted editors with researching, fact-checking and proofing for articles - Wrote print/online content for Palm Beach Illustrated and the Palm Beach Charity Register - Managed social media Pinterest platform for Palm Beach Illustrated and Naples Illustrated

- Developed various materials including press releases, op-eds and calendar listings for national and South Florida media markets - Composed, managed and monitored original social media content for 5,000+ followers - Photographed professional shows, rehearsals, workshops, classes, promotional shoots and events for promotional purposes; Experience with Adobe Photoshop and Lightroom - Coordinated and monitored interviews and photoshoots

- Scanned, organized and electronically filed confidential company documents