Jennifer van der Valk

Senior Vice President Communications and Marketing @ Toronto Region Board of Trade

About

Seasoned executive driven to translate corporate vision into measurable outcomes - grounded by the firmly held belief that great strategy, poorly executed, is no longer great strategy. Dedicated strategic consultant and advisor, combining public sector insights with a private sector foundation. Stands on the principle that fearless advice and flawless delivery are the pillars of partner success. Passionate people leader committed to engaging teams to build stronger, more collaborative work environments that perform under pressure. Experienced change-agent and driver of business, process and culture transformation. Diverse thinker and active learner with broad spectrum of expertise that spans strategic planning, marketing, stakeholder relations, digital delivery, communications, research and data analytics. Big-picture planner with an agile approach to project delivery. Proven in developing end-to-end innovative customer experiences and award-winning programs with strong ROI. #ResponsiblyBrave

Country

Canada

City

Greater Toronto Area

Industry

Management Consulting

Skill

Economic Development, Relationship Building, Strategic Marketing, Performance Metrics, Marketing Campaigns, Public Policy, Executive Leadership, Marketing Analytics, Spokesperson, Customer Marketing, Brand Strategy, Strategic Thinking, Brand Awareness, Content Strategy, Communication, Corporate Communications, Social Media, Marketing Strategy, Advertising, Strategic Communications

Experience

Senior Vice President Communications and Marketing

Toronto Region Board of Trade

2024-1 - 2026-1 · 2 yrs 1 mo

Toronto, Ontario, Canada

Vice President, Communications and Public Affairs

Toronto Region Board of Trade

2022-1 - 2024-1 · 2 yrs 1 mo

Toronto, Ontario, Canada

Chief Communications Officer

Metrolinx

2020-12 - 2021-12 · 1 yr 1 mo

Chief Planning Officer (A)

Metrolinx

2020-8 - 2020-12 · 5 mos

Toronto, Ontario, Canada

VP Principal Sponsor

Metrolinx

2019-12 - 2020-12 · 1 yr 1 mo

Toronto, Ontario, Canada

Managing Director, Marketing and Digital Strategy

Ontario Government | Gouvernement de l’Ontario

2017-9 - 2019-12 · 2 yrs 4 mos

Cabinet Office

Director, Brand, Marketing and Creative Services

Metrolinx

2014-1 - 2017-9 · 3 yrs 9 mos

Toronto, Canada Area

Executive Lead and Manager, Marketing

Ontario Government | Gouvernement de l’Ontario

2012-12 - 2013-1 · 2 mos

Cabinet Office

Senior Manager, Strategic Communications - Cabinet Office

Ontario Government | Gouvernement de l’Ontario

2011-6 - 2012-12 · 1 yr 7 mos

Toronto, Canada Area

Senior Advisor, Cabinet Office Communications

Ontario Government | Gouvernement de l’Ontario

2010-9 - 2011-6 · 10 mos

Marketing Manager

Ontario Government | Gouvernement de l’Ontario

2004-12 - 2010-9 · 5 yrs 10 mos

Marketing Manager for the Northern Ontario Heritage Fund Corporation (NOHFC), an agency which provides public and private sector project funding to foster job creation and economic growth across Northern Ontario. - Direct all NOHFC marketing, social media, advertising and brand development efforts to promote the organization’s current mandate and programs to potential clients and stakeholders across the North. - Liaise with the Minister’s Office, Cabinet Office and Ministry staff across the province. - Consult with suppliers and creative agencies to spearhead the design and delivery of new NOHFC marketing products. - Present regular strategic marketing strategy updates to the appointed NOHFC Board of Directors. - Direct web site development including design, content mangement, and site traffic growth. - Oversee new media/social media strategies on behalf of the Fund to complement traditional marketing efforts.