Jennifer Shaw

As the Founder and CEO of Innovative Accounting Services, LLC (IAS), I help small businesses gain clarity, confidence, and control over their finances. With 15+ years of hands-on experience in construction, service-based industries, and full-cycle accounting, I bring the expertise of a fractional controller with the approachability of a trusted partner. My passion is simple: Make accounting understandable, accurate, and stress-free so business owners can focus on growth. I specialize in: • Fractional controller services • Bookkeeping & clean-ups • Financial analysis & profitability insights • Cash-flow planning • Process improvement & system setup • Advisory support for owners who need more than a bookkeeper but not a full-time controller What makes IAS different? I combine real-world operational experience with modern accounting knowledge (Master’s Degree + CPA track), delivering both accuracy and strategy to clients. I’m versatile, detail-oriented, and genuinely invested in my clients’ success. Most importantly, I meet people where they are—no judgment, just solutions. If you’re looking for reliable support, better financial visibility, or someone to guide your business through growth with honesty and expertise, let’s connect.