Jennifer Riggin

Marketing Manager @ SoHo Construction Co.

About

Marketing Manager specializing in the AEC industry, with a focus on UX-driven web design, content strategy, and brand development.www.jenniriggin.com

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

Responsive Web Design, Search Engine Optimization (SEO), Adobe Premiere Pro, Social Media Marketing, On-Page Optimization, Web Design, Figma (Software), Adobe XD, Adobe Photoshop, ArcGIS, Microsoft Excel, Mass Spectrometry, Laser Cutting, Research, Microsoft Office, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint

Experience

Marketing Manager

SoHo Construction Co.

2023-12 - Present · 2 yrs 10 mos

San Diego Metropolitan Area

-Lead marketing and business development for an architecture + construction firm, driving brand growth and lead generation -Develop and execute social media strategy across Instagram, LinkedIn, and Pinterest, including content creation and performance tracking -Design and optimize company website to improve UX, SEO, and conversions -Spearheaded full company rebrand, including visual identity, messaging, and website redesign -Build strategic partnerships with interior designers and architects to generate new business -Produce in-house photography and videography, including editing and distribution -Launched and manage company’s first podcast to expand brand visibility -Create marketing assets and analyze performance metrics to refine strategy and drive results

Web Designer

Matte Black Creative

2023-6 - 2023-12 · 7 mos

Chicago, IL

-Developed and implemented creative strategies to attract potential clients, highlighting on-page SEO and front end-web design improvements. -Conducted market research to analyze industry trends, customer behaviors and competitive landscapes. -Created comprehensive case studies showcasing the redesign of websites, offering guidance on enhancing user experience, visual aesthetics, and overall website functionality.

Laboratory Associate Team Lead

Progenesis

2021-4 - 2022-3 · 1 yr

San Diego, CA

-Partnered cross-functionally with clinical scientists to validate and optimize testing workflows. -Developed and delivered training on standardized procedures, improving team efficiency and consistency. -Operated various laboratory equipment: micropipettes, thermocyclers, NGS instrumentation, electrophoresis equipment, heat blocks, vortex mixers, centrifuges.

Research Assistant

The University of Southern Mississippi

2020-1 - 2020-3 · 3 mos

Kiln, MS

-Designed and constructed an aquarium to execute internal wave experiments. -Generated and filmed ocean gyre simulations. -Department eliminated project early as a result of COVID-19.

Research Assistant

Brown University

2019-5 - 2019-8 · 4 mos

Providence, RI

-Conducted an individual research project on the isotope dilution method as a new approach to measuring the isotopic composition of individual foraminifera. -Documented all experiments and reported progress to lab team weekly via oral presentations. -Presented at the 2019 Leadership Alliance National Symposium. -Presented a scientific poster at the 2019 Brown University Research Symposium.