Jennifer R - S.

Innovative and results-driven Marketing Technology Leader with a proven track record in strategic marketing, digital transformation, and MarTech innovation. Passionate about leveraging cutting-edge technologies, data-driven decision-making, and process optimisation to drive business growth, revenue expansion, and operational efficiency. With over a decade of experience in international marketing and digital strategy, I have led large-scale initiatives across North America, Europe, and Asia, optimising lead generation (+1341%), increasing conversion rates (+96%), and scaling revenue growth (+1824%). I specialise in marketing automation, AI-driven strategies, CRM integration (Salesforce, Pardot, GA4), and multi-channel campaigns, ensuring that businesses achieve sustained market competitiveness. As Marketing Technology Associate Director at Global University Systems, I led a MarTech audit and consolidation, eliminating inefficiencies and generating £300K in annual cost savings. I have successfully developed and executed award-winning websites, increasing organic traffic by 92% and organic leads by 220%, while integrating AI-powered chatbots and marketing automation for enhanced customer engagement. My expertise extends to budget management, stakeholder engagement, GDPR compliance, and cross-functional leadership, ensuring seamless collaboration between marketing, sales, IT, and executive teams. I have optimised marketing technology ecosystems, implemented scalable processes that improved efficiency by 30%, and developed strategic training programs to enhance adoption and performance. A strong believer in data-led decision-making and technology-driven marketing, I am dedicated to driving growth, efficiency, and digital transformation.