Jennifer Petricevic

Led the end-to-end development and market launch of a new product, driving market research, aligning features with client needs, optimizing user feedback, managing stakeholder relationships for growth and upsell, and leading the customer success team to improve onboarding, satisfaction, and retention.

Responsible for delivering and developing innovation programs for Communitech's largest corporate clients. Active leader for collaborations between startups, scale-ups, corporate and government members. Account management of $1.5M+ and 70% of the department's monthly revenue. Successful design, implementation, and delivery of 20+ innovation programs. This role was a fantastic learning experience! The team trusted me to tackle a senior and demanding role while accepting increased responsibility throughout CEO and leadership transitions. I managed a external consulting team of 5 while creating and delivering experiences that balanced technology, community engagement, skill building, and collaboration across corporate client priorities and business strategies.

Consulting on business strategy, design thinking, and leadership sessions for corporate innovation clients. Project Focus: - Remote team building, communication, and productivity - Technology utilization complementary to business plan and core service goals - Design thinking facilitation

Worked alongside BlackBerry to explore opportunities within the IoT cybersecurity space. The MBET project team co-created a 59-page report outlining research outcomes and methodologies, competitor landscapes, and potential go-to-market strategies.

Corporate & Innovation Strategy - Innovation lead for technical & non-technical software development team - Managed multiple projects and stakeholder expectations across Canada - Deloitte community engagement with technology ecosystem and programming - Actively involved with Deloitte Women in Communications and Technology sponsorship program

Junior Innovation Lead - Focus on viability, desirability and feasibility from start to finish. Utilize Design Thinking, Agile, Scrum, Sprint Planning, UX & UI consultation and Wireframing to create POCs and MVPs. 6 Technology Prototypes: Mortgage Agent (ML), Cloud Services Platforms (AWS, Google, IBM), Tax (NLP, NLG), Open Banking (IOS App, ML), Mergers & Acquisitions (ML), Risk Advisory (ML) Co-op Experience Lead – Record high 270+ applicants, 19 hired S19, 6 Lunch & Learns, 6 Town Halls, 3 Major Events, 2 Orientation Weeks, 2 Onboarding Training Programs, 1 Hackathon. Successfully scaled co-op program from three to 16 in 5 months, Aug to Jan 2019. Multi-Media Digital Marketer – Activated DSpace social media by successfully getting featured on Deloitte Canada Instagram and LinkedIn. Created and produced recruitment video that resulted in 15k+ views and record high co-op applications (more than doubled application numbers from 120 to 270+). Video Content Producer / Content Manager – Leading two separate video projects. 1. Internal per-project knowledge management for global distribution. 2. KW Tech Ecosystem video series featuring Tech Hubs (Communitech, Catalyst 137), Deloitte Innovation, Academics (UW, WLU, Conestoga), Top 10 KW Startups / Scale-ups. Video #1: https://www.linkedin.com/feed/update/urn:li:activity:6493127035391746048/

The experience of working in a prototyping lab has given me the opportunity to work with leaders in the startup and corporate environments. Through this, Deloitte has taught me how to develop, maintain and improve relationships.

Development of a technical sales book utilizing sales strategies, customer management, and retention.

Double Major in Kinesiology and Political Science

Me 2 We Western Women in Leadership Varsity Ringette Team Member