Jennifer Robison

First and largest ad-supported streaming TV service for businesses offering original, owned and operated TV channels. Brought on board to lead brand positioning development, go-to-market strategy and the creation and management of a full marketing function. • Developed and rolled out marketing organizational structure, resource reallocation and new hire plan, meeting key deliverables of growing network from 18,000 venues to 47,000 in 11 months. • Lead budget development, KPI and OKR setting and marketing expense allocation. • Oversaw communications strategy of $100MM Series C funding and TikTok partnership announcements resulting in over 150 press mentions. Onboarded new public relations and content agencies and set strategy and deliverables for the coming year. • Created experiential marketing function to develop tentpole events, tradeshow presence and management of media/advertising awareness events, including execution of complex SXSW activation attracting over 7,500 prospects and media influencers. • Lead product marketing strategy and executions to create a formalized Customer Journey map. Launched key onboarding and cross sell tactics that increased customer activations by 17% and drove 50% increase in key customer feature usage.

Largest independent fiber operator in Texas. Key leadership role focused on customer acquisition and growth strategy. Member of private equity backed team driving customer acquisition and strategy to grow annual revenue to $130M. Created KPI-focused marketing strategies designed to launch new services and products, improve customer engagement and retention and achieve aggressive sales objectives. Selected and implemented marketing tools and reporting systems, focusing on accurate data, attribution modeling and data-driven decision-making. • Launched, managed and grew lead generation program for high-value monthly recurring revenue products and solutions. Delivered lead volume that exceeded plan by 50%, produced $1.3M in LTV and reduced cost/$1 MRR won by 44%. • Refocused brand positioning and developed go-to-market strategies, aligning product offerings to defined addressable market of enterprise and SMB prospects. • Managed four inside sales reps and achieved 25% improvement in speed of leads delivered to outside sales team of 60 reps. • Relaunched website to create a lead generation and customer service platform, increasing onsite conversions by 43%. • Led strategy and tactics to reposition and launch SaaS cloud-based phone product, hosted PBX. Developed new digital content, product collateral and webinar strategy, increasing qualified leads by 50% and closed sales by 20%. • Directed social media and public relations effort focused on supporting sales team’s targeted prospecting efforts. Using Meltwater reporting tools, demonstrated 100% increase in “share of voice” in comparison to national competitors. • Oversaw creation of robust suite of sales enablement tools, including collateral, promotional materials and sales scripts. Partnered with sales leadership to support usage, adoption and fine-tuning of tactics.

High-performing cable operator with $750M in annual revenue. Led growth strategy and tactics. Managed $11M budget, and internal marketing team and external agencies. Led relaunch of new, fully integrated brand positioning, reinvigorating the entire company. Drove customer acquisition strategy that was a key component of the successful sale, generating 5X return for investors. • Revamped go-to-market tactics, growing annual revenue more the 50% over six years, and garnering consistent recognition of the organization as one of the fastest-growing broadband operators of any size in the United States. • Drove acquisition campaigns, including direct mail, TV, radio, print, OOH and digital tactics. • Selected and managed advertising and media agencies and oversaw campaigns across 11 regional markets. • Developed an operationalized approach and consistent schedule of 1M plus per month direct mail acquisition and upgrade campaigns. Forecasted and achieved an increase in call volume by 14%, while simultaneously cutting production costs by 26%. • Developed an operationalized approach and consistent schedule of 1M plus per month direct mail acquisition and upgrade campaigns. Forecasted and achieved an increase in call volume by 14%, while simultaneously cutting production costs by 26%.

Retail banking company. Analyzed, recommended and implemented marketing programs to grow customer base through the development of valuable customer relationships. • Defined KPIs and corresponding lifecycle segmentation guidelines to redefine the customer onboarding program. • Introduced new offers and trigger-based rules. Launched new customer website to promote upsell and cross-sell opportunities.

Boutique consulting firm. Worked with clients to rapidly join technology-focused initiatives and provide immediate product and project management expertise. Representative client projects included: • Bank of America, Project and Communications Manager, Consumer National Sales. • Econiq, Inc., Project Manager, Product Positioning & Training Development. • Forrester Research, Best Practices Workshop development.

Multinational investment bank and financial services holding company. Managed marketing initiatives for mortgage delivery and sales channels, including 1,500 banking centers, the mortgage phone center, 250 loan officers and a full-service online site. • Developed targeted marketing efforts to drive online banking customer acquisition and services utilization. • Defined strategies and implemented high-visibility marketing campaigns and product sales programs, reaching a critical goal of 1M customers. • Facilitated the integration of credit card services into consumer distribution channels, exceeding goals by over 50%. • Spearheaded design and implementation of first employee referral program. Campaign reached 15,000 employees and encouraged strategically important customer and employee loyalty.

First significantly funded e-commerce platform in the natural health products space. Employee #7 and original champion of brand marketing efforts, part of the team that took the company public. • Launched $27M branding campaign, building national awareness in advance of initial public offering (IPO). Elements included TV, radio, print, outdoor advertising and public relations tactics.