Jennifer Lo

Job Responsibilities: Coordinated and executed television commercial (TVC) shoots for hero products in collaboration with third-party vendors. Found and executed exclusive offers for CRM members, resulting in increased loyalty and repeat purchases. -Managed and maintained the Facebook page, ensuring consistent branding and engagement with followers. Collaborated and managed with micro-influencers to promote products or marketing campagin to increase sales, brand awareness and engagement. Collaborated with third-party partners such as Price.com, 牛気, 尚品, 冒險樂園, 領展 App and 香港街市 App etc… to plan and execute flash sales, bonuce back offer, products execlusive deal to driving sales and increasing brand awareness. Planned and executed promotional activities in shopping malls such as: MTR Shopping Mall, LINKHK(領展), Fortunemalls(置富) etc... including product demonstrations, products/Shop offer(special or execlusive) and giveaways. Drafted and distributed press releases to local media outlets such as Sky Post, Weekend Weekly, and UMagazineHK etc… to increase brand visibility. Managed photo shooting for product launches and marketing materials and marketing campaigns. Developed and implemented O2O (online-to-offline) promotions to drive sales and increase customer engagement. Generated reports on campaign performance and analyzed data to improve future strategies. Managed and executed daily retail store issues, including in-store displays, pops delivery, discount code generation, user guidelines, campaign briefings, and support to front-line staff as needed.

Sales Job Responsibilities: Responsible for sales and marketing, pricing and inventory, and customer relationship in Chain stores (such as AEON, Wellcome, Park'N shop, Watsons, JHC, SanMiu & NYH, etc...) Managed several key accounts, mainly local and Macau supermarkets to be responsible for formulating product deals, creating the promotion, and following up the listing and selling. Achieve overall business goals and increase the market share and sales revenue. Monitor and evaluate the effectiveness of the current sales mechanism and promotion programs. Conduct data analysis and product review to understand the market dynamics and market opportunities. Marketing Job Responsibilities: Managed TVC shooting including preliminary work and post-production. Plan and execute the campaign for New product launch(居酒鮑) including Photo & TVC shooting, KOL Marketing, Micro-influencer Marketing, Social Media content, etc. Managed and strengthened brand image with different PR activities. (Co-branding with Maxims Group - IPPUDO ). Develop and implement social media strategies to drive brand awareness, such as KOL & Micro-influencer, social media content, EDM, Whatsapp, etc... Liaise with internal and external parties to implement marketing and promotion programs. (Partnership with DBS Bank, HGI(草姬), Nestle(三花), HiPP, AlipayHK etc) E-commerce Job Responsibilities: Managed E-shop and T-Mall included new product launch, product description, E-shop visual and promotion planning, etc. Analyzed sales data to develop marketing strategies and promotions.

Facebook Fan page management including layout design and caption creation. Preparation of monthly Facebook schedule and analysis report. Graphic design and food photo retouching and product mockup with Adobe Photoshop. Managed photo and video shooting including preliminary work and post-production. Arranged the blogger's food tasting and reviewing the performance. Liaised with agencies and production houses of marketing materials. Managed a Google Business account and updating the latest information. Worked closely with the Sales team and providing the marketing supported both online and offline. Managed all matters about e-commerce including new product launch, product description etc Product development and improvement, including quality, design and pricing. Worked closely with Operation team and Logistics team to ensure stock. Completed market research to identify opportunities for the business. Analyzed sales data to develop marketing strategies and promotion.

Marketing assistant job duties included: Display job management included outdoor and indoor advertising materials. Event planning, organizing and executing: promotion material, event materials preparation, coordinate with vendors and staffs, transportation arrangement. Work with sales team to organize and implement marketing promotions and events. Liaise with agencies and production house of marketing materials. Budget monitoring, A&P claims handling, inventory control and shipment planning. Preparation of report and drafting of trade contract. Collect the promotion data and review the promotion/event efficient. Handling of phone inquiries and complains from clients; and provision of clerical work for marketing.

Marketing assistant job duties included Job duties included: management of CRM system; management of Facebook pages; provision of after-sales and follow-up services to clients from mainland china through phone calls; introduction of promotion arrangements to clients through SMS; creation and management of gift, coupon and premium plans; provision of product trainings to sales teams from the Mainland China; preparation of internal product training materials; preparation of trade shows; handling of phone inquiries and complains from clients; and provision of clerical work for marketing.