Jennifer J. McGrath, M.A.

Core systems transformation - financial services & CRM

Transformational change management, team & organizational development: - digital transformation & significant business transitions - effective information management and practical technology integration - operational analysis & performance optimization - organizational cultural optimization for functional, team, and individual performance - team development and employee engagement - transformational risk management Currently finishing PMP certification program.

• Led integration of communication practices in Supply Chain Management, facilitating seamless transformation during Enbridge's rapid growth. • Developed and executed change strategies, enhancing leadership support and project execution across teams holding a portfolio of over 15 enterprise projects and programs. • Created training, communication content, and omnichannel strategies to drive critical alignment and engagement for team members, leadership, business and supplier stakeholders.

Develop and directing senior strategic communications functions including: ~ creating and translating organizational strategy ~ repairing internal trust and identity issues following Core transition ~ transforming the internal identity from a bureaucratic mindset to a sales oriented culture ~ leadership - internal & external profile management & coaching ~ managing cross-functional communications team including writers, marketers, videographers, developers, and graphic designers Drove a change management project to increase internal engagement from the company's lowest number of 69% engagement to 89% engagement - ATB's highest numbers. This also drove up record sales and customer engagement scores, and provided significant attrition savings (retention went up over 30% yoy.)

Planned & launched opening of flagship facilities for City of Edmonton including the $160M Terwillegar Community Recreation Centre and the $120M Commonwealth Community Recreation Centre. Created a stable 10/1 return on investment for all marketing and communications activities. ~ Brand & identity development ~ Marketing & Communication strategy development ~ Media relations ~ Government relations and protocol ~ Social Media management ~ Public involvement ~ Leadership coaching Terwillegar and Commonwealth were the most successful launches of new facilities that the City had seen, and both are helping support the City recreation infrastructure. Attendance was over 80% higher than planned, and these numbers have been maintained since launch.

Managing external marketing, communications & strategic OCM for the NAIT Students' Association. NAITSA represents the 50,000+ students within the Northern Alberta Institute of Technology. Because of the diverse interests and programs of our students we need to use diverse communications platforms in order to serve our students effectively. Drove student engagement up over 50% including increasing Nest sales by 60% and advertising revenue sales by 200%

Specialization in the role of culture & leadership in optimizing operations including technical implementations, technology and privacy, and cultural bridging between organizational areas.