Jennifer Archer, MBA

Responsible for leadership and innovation in the development of global marketing strategies and management of the global brand (Radiesse) for Aesthetic Injectables. Responsibilities include cross-functional collaboration with internal and external stakeholders to develop and lead brand guidance, shaping the brand strategy, architecture, messaging, use of compelling evidence and market research, stakeholder materials, global campaigns, and establishing compelling customer initiatives and strategies to drive growth for the global Aesthetic Injectables business.

Responsible for leadership and innovation in the development of global marketing strategies and management of the global brand (Radiesse) for Aesthetic Injectables. Responsibilities include cross-functional collaboration with internal and external stakeholders to develop and lead brand guidance, shaping the brand strategy, architecture, messaging, use of compelling evidence and market research, stakeholder materials, global campaigns, and establishing compelling customer initiatives and strategies to drive growth for the global Aesthetic Injectables business.

Lead strategic long-term planning and business implementation of trait assets in various crops, including management of licensing portfolio generating $200M annual revenue, global brand strategy, and value proposition development Key Achievements:  Collaborated across broad range of internal stakeholders to establish industry benchmarking, create 20-year pipeline plan, and develop recommendations for trait strategy, valuation, & business case models in key regions  Developed post-patent strategy & executed negotiation to secure out-licensing revenue of $20M over a 6-year period in soybeans.  Won “Best Industry Collaboration CropScience Award” by S&P Global Commodity Insights for the successful collaboration with external partners to bring innovation to farmers in the next decade

Design and implement business plans of $100M agriculture product portfolio, including brand plans & objectives; product value proposition; pricing strategy and alignment across marketing teams Key Achievements:  Led cross-functional Plant Health portfolio team through creation and execution of demand creation activities which improved communication, alignment, and feedback among the diverse team  Created and led large-scale customer experience demo program working with 150+ of the field sales team, operations, and regulatory departments and included implementation of new digital technology. Initiative led to breaking 2 world records with newest fungicide innovations and increasing data collection close rate from 25% to 70%  Grew net sales for wheat fungicide, Nexicor, by 68% and gross profit by 73% in one year by developing and implementing a new strategy with key geographies  Developed and implemented launch strategy for new soybean fungicide projected to reach $30M in sales by 2022

Managed team of four and $200M export business to 55 countries. Decision-maker for international logistics issues, demand planning resolution, inventory control, and supply planning. Key Achievements:  Initiated key metrics for team leading to a 76% to 80% increase in delivery reliability and reduction of aging inventory from 10% to 2%  Led change-management project of 15 work streams and ~18 individuals as well as global partners. Successful completion resulted in nomination for Operational Excellence award  Developed motivational roadmap detailing areas of responsibility and focused development discussions. Clear understanding of individual roles and strengths helped team efficiently manage a 20% growth in business.

Consulted with cross-functional team on S&OP issues, planning of product supply versus demand, and provided analytical support in forecast analysis, net sales or budget risks, and tracking of supply on over 100 products. Key Achievements:  Initiated proactive collaboration with key stakeholders leading to avoidance of stock outs, risk management, and over $2M of aging inventory selling prior to expiration.  Invented more efficient methods of converting ambiguous data into information to drive strategic decisions, expanding role responsibilities into project management.  Won Outstanding Innovation award for creation of new forecasting tool for US Crop marketing team.

Oversaw $70M in spend, focused on building & maintaining strategic supplier relationships to ensure partnership with best supplier in terms of total cost, quality, and delivery for its raw material needs. Key Achievements:  Negotiated price reductions of $2.0M and guided cross-functional substitution/value engineered projects of $1.4M for a total of $3.4M savings in 2012.  Executed long term contracts with fixed formula pricing based on raw material indices. Led to additional savings of $4M in 2013 and more accurate financial communication to executives.  Developed new process for budget development, leading to a 40% accuracy improvement in monthly spend to budget (50% to 90%).

Supervised team of 4 salaried and 15 hourly employees focused on ordering, delivery, material handling, inventory accuracy, and dollar impact of raw materials warehoused at flagship manufacturing facility. Key Achievements:  Reduced inventory by $1M by developing and executing new ordering systems for foam, film, adhesives, and backings.  Increased overall warehouse accuracy from 40% to 86% through organization, training, and creative process improvements.  Created more efficient delivery process of raw materials resulting in reduction of demurrage charges of $50K.

Oversaw and found cost savings opportunities on $20M spend of global capital, plant, and equipment purchases, North American energy usage and outside processing spends. Key Achievements:  Led global asset disposition project, raising $1M in cash during 2009 recession, keeping company cash positive.  Collaborated with project team on 2 global restructuring projects. Role consisted of finalizing multiple contracts with major success being an 18% discount and extended payment terms on $3M equipment order.  Negotiated cash-neutral purchase of manufacturing building between building owner, Guildford, and Harris Teeter; mitigating a risk of $5M fee for exiting lease.

Efficiently source and procure indirect material in the paper manufacturing industry. Responsibilities include order fulfillment from sourcing to delivery and negotiation of local contracts.