Jennifer Carter

•P&L Ownership: Held end-to-end accountability for revenue, gross margin, operating expenses, and contribution margin across all sales channels. •Revenue & Growth: Tripled B2B/wholesale revenue as domestic and international sales lead, managing key retail and distribution partnerships. •Operating Plans: Led annual and quarterly operating plans, forecasts, and re-forecasts - identifying risks and opportunities to course correct and support profitable growth. •KPI & Analytics: Built and maintained KPI dashboards and operating analytics infrastructure to drive accountability and execution across all business functions. •E-Commerce Optimization: Partnered with CMO to drive e-commerce growth across customer acquisition, retention, conversion, and LTV; oversaw website relaunch with conversion focus. •Pricing & Merchandising: Provided strategic input on pricing, promotions, assortment planning, and inventory allocation to maximize sell-through and margin while managing cash flow. •Supply Chain & Logistics: Negotiated domestic and international carrier contracts and managed 3PL partnerships - reducing freight costs, lowering COGS, and improving OTIF performance at scale. •Tech Stack Optimization: Led implementation of NetSuite, Shopify, Faire, Amazon Seller Central, and ShipStation to improve data visibility and reduce order processing labor hours. •Team Building: Hired and managed internal teams and vendors across operations, CX, finance, web development, and marketing; built a culture of accountability, collaboration, and transparency.

•Supported the scaling of a global luxury jewelry line, balancing creative vision with margin targets and vendor strategy while maintaining brand integrity. •Margin Achievement: Led vendor selection and negotiation strategy to help the business achieve 38% margin goals on mid-tier jewelry line. •Streamlined product development cycle including assortment planning and workflow processes, improving factory communication and reducing production timelines.

•Led day-to-day operations for $15M jewelry and accessories business with full accountability for budgeting, cash flow, and profitability. •Owned cross-functional execution across product, finance, sourcing, sales, and logistics. •Infrastructure: Implemented PLM and reporting infrastructure to improve open-to-buy, inventory visibility, and margin control. •Leadership: Managed 7 direct reports; increased employee engagement and morale through a shift in leadership philosophy and communication style.

•Development and production manager for 30+ specialty and high-volume mass-market accounts. •Global Sourcing: Planned and executed international sourcing trips to onboard new manufacturing partners in Korea, Vietnam, and India. •Led vendor selection, factory loading, cost negotiation, and margin management across vendors and clients. •Managed team members responsible for sample timing, packaging materials, and on-time shipping.

•Established and maintained time-and-action calendars across sales, development, design, and production departments. •Margin Improvement: Strategically selected replenishment factories to increase profit margins by 15% while maintaining quality standards and delivery timelines. •Collaborated between sales and design teams based on customer requests and business strategy; advised on manufacturing techniques and materials to uphold margins and design integrity.

• Facilitate web team to develop a new concept website, helping to change the online initiative for the company. • Propose and present new line direction to top line management based on trend and sales analysis. • Develop new jewelry and accessory product lines seasonally; from design to setting in store. • Assist in transition of nearly 1,000 SKUs following a licensing agreement with Swarovski.

• Executed advertising, trend, and sales presentations for internal team and marketing partners. • Collaborated with overseas vendors to design creative packaging and marketing materials for men’s accessories • Planned, organized, and set up booth for Magic Trade Show