Jennifer Cafik

E-Commerce & Marketing Manager @ Zep Inc.

About

Dynamic Marketing & E-commerce leader with 15 years of progressive experience creating marketing strategies and high-quality collateral across diverse industries, including transportation, food & beverage, industrial & institutional, laundry, agricultural, construction, medical, and apparel. Passionate about merging strategic vision with creative execution, I have a proven track record in driving strategic initiatives, managing cross-functional teams, international marketing, and delivering measurable results. My B2C and B2B marketing expertise spans diverse markets and audiences, driving impactful campaigns and fostering growth.

Country

Canada

City

Montreal

Industry

Retail

Skill

Content Planning, Lead Generation, Marketing Training, Legal Affairs, Creative Agencies, Budget Tracking, Resource Allocation, Marketing Campaigns, Marketing Budget Management, Creative Direction, Performance Measurement, Merchandising Strategies, Campaign Strategies, Campaigns, Communication, Catalog Management, WordPress, B2C Marketing, B2B Marketing Strategy, Tradeshow Planning

Experience

E-Commerce & Marketing Manager

Zep Inc.

2020-12 - Present · 5 yrs 10 mos

Montreal, Quebec, Canada

Led the development and execution of quarterly promotions and brand awareness campaigns for the B2B Sales team, providing comprehensive marketing materials, training, and content management. I managed the full product lifecycle, from new product introductions to product line optimization, and collaborated with large retailers like Canadian Tire and Home Depot to craft core product messaging for both B2B and end-users. Oversaw Zep.com's content management via Shopify Plus, ensured seamless user experience and maintained the B2B Sales database through HubSpot. Additionally, I directed marketing collateral for both B2B and B2C segments, supported long-term growth strategies, and partnered with various internal teams to build roadmaps for profitable growth.

E-Commerce & Marketing Manager

1ere Avenue

2019-4 - 2020-12 · 1 yr 9 mos

Montreal, Canada Area

Led cross-functional teams to implement Agile methodologies and ensure alignment with unified objectives. I developed and executed integrated multi-channel marketing strategies, including email campaigns, push notifications, and social media, while utilizing A/B testing and segmentation to optimize performance. Strategically managed marketing calendars, drove strategic marketing decisions with data-driven insights, and orchestrated the full lifecycle of marketing programs. Additionally, I oversaw e-commerce operations, directed seasonal photoshoots, standardized brand guidelines, and continuously monitored key performance metrics to enhance customer acquisition, retention, and overall user experience.

Senior E-commerce and Marketing Analyst

Suzy Shier

2014-12 - 2019-3 · 4 yrs 4 mos

Montreal, Canada Area

Managed the annual advertising budget to optimize Return on Ad Spend (ROAS) and profitability across all channels. I continuously tracked and analyzed key performance indicators (KPIs) to provide actionable insights that enhanced marketing effectiveness. Leading the CRM strategy with an omnichannel approach, I directed media asset design and managed Salesforce to ensure a seamless customer experience. Executed high-impact email marketing campaigns, improving open rates, click-through rates (CTR), and conversions. I provided data-driven recommendations to stakeholders, collaborated with developers to enhance site functionality, and managed contests and promotions to drive engagement and growth.