Jennifer Brown

- Conducted all influencer programs with a top agency and client direct account - Handled influencer programs from ideation and strategy to campaign execution and reporting - Managed a seven-figure talent and influencer budget for Portal from Facebook - Worked with clients including Sony Pictures, Blue Apron, RetailMeNot, and Backcountry - Led a team of four account managers

All Def Media is a multi-platform media company leveraging the cultural power & influence of hip hop and comedy. They curate, develop and connect a new generation of content creators to global fans. All Def embraces multi-racial but singularly cultural urban entertainment in all its forms – across comedy, music, poetry, news and other cultural programming – through myriad platforms, partnerships and outlets, including a record label, television and motion picture development group, artist management, creative agency services, and digital channel management and optimization. In a short period of time, All Def has experienced exponential growth in its influential YouTube channel and cross-platform network, original series and sketch comedy, its music programming and emerging artist discovery initiatives, branded entertainment and multi-dimensional sponsorships with global advertising partners.

- Guided campaign managers to facilitate the negotiation of influencer marketing campaigns - Coached influencers through campaigns, from creating content to uploading on social media - Conducted a cross country influencer trip to promote the 20th Century Fox film, Paper Towns - Attended influencer roundtables at the NAIAS auto show with the CEO of Ford and Ryan Seacrest

- Developed branded content integrations with the top influencers in the digital space - Worked with Dulce Candy, Justine Ezarik, Joey Graceffa, Too Faced, H&R Block, Sally Hansen, and Hulu

- Managed media planning, client communication, and coordination for Channel Factory - Executed all aspects of campaigns between internal team members and outside contractors - Completed all Google AdWords’ media buys, averaging $200K a month in targeted pre-roll campaigns