Jennifer Zelaya

• Set up and merchandised trade show booths across multiple states, ensuring cohesive brand presentation and impactful product storytelling. • Curated product assortments for boutique owners by analyzing customer demographics, regional preferences, and trend performance, tailoring recommendations to fit each store’s identity. • Guided clients through the showroom experience, pulling customized racks and suggesting bestsellers while highlighting new seasonal collections and brand narratives. • Advised on wholesale purchasing decisions, including sizing, product selection, and inventory strategies, drawing on sales data from past shows. • Coordinated orders, managed logistics, and confirmed shipping timelines to ensure smooth delivery and client satisfaction. • Collaborated with buyers to strengthen long-term relationships, actively listening to feedback on past performance and helping them identify growth opportunities.

• Guided boutique buyers through the wholesale showroom, curating product selections to match store aesthetics and customer needs • Recommended best-selling products and seasonal trends to enhance client experience and support business growth • Maintained visually compelling showroom displays aligned with brand identity • Collaborated with clients on styling and merchandising strategies to maximize impact • Coordinated orders, shipping, and follow-ups for seamless client experiences

• Provided high-end client services, creating aesthetically pleasing and customized nail designs based on current beauty trends. • Developed a keen eye for color theory, texture, and composition, skills transferable to retail interior design. • Managed time effectively in a fast-paced, client-focused environment, ensuring a seamless experience. • Maintained a clean, well-organized workspace, emphasizing attention to detail and presentation. • Built strong client relationships, understanding their personal styles and preferences—similar to tailoring retail spaces to brand identity.

• Supported all event setups for Texas Design Week, ensuring alignment with brand aesthetics • Assisted photographers by tracking designer names for Instagram credits on event photos • Captured professional quality content to showcase event on Instagram • Gained exposure to interior design trends, brand presentation, and industry networking