Jenna Hamdan

Strategic Leadership & Planning - Lead the development and execution of comprehensive digital marketing strategies that align with business objectives and brand vision. - Oversee strategic planning across digital channels, ensuring cohesive storytelling, brand alignment, and data-informed decision-making. - Collaborate with executive leadership to define growth goals, identify digital opportunities, and guide long-term strategic initiatives. Digital Content & Channel Oversight - Direct and supervise the creation, curation, and execution of high-impact content across all digital platforms. - Establish creative direction for visual and video content, working closely with designers, editors, and content teams to maintain a unified aesthetic and tone. - Ensure editorial calendars support both short-term campaigns and long-term brand equity building. Partnership Development & Brand Collaborations - Spearhead partnership strategy, identifying, negotiating, and executing high-value collaborations across the golf, lifestyle, and consumer brand industries. - Manage top-tier relationships with influencers, athletes, and media figures to amplify brand reach and credibility. - Lead partnership lifecycle management—from pitch to execution—ensuring alignment with brand strategy and ROI. Cross-Functional Team Leadership - Manage internal and external teams across content, design, analytics, and comms to ensure unified campaign delivery. - Serve as a key liaison between creative, strategy, and partnership teams, driving cohesion and operational efficiency. Performance Optimization & Analytics - Own digital performance dashboards, interpreting data to refine strategy and inform executive-level reporting. - Monitor market trends, platform updates, and emerging technologies to keep the brand ahead of digital innovation curves. - Present campaign results and strategic recommendations to leadership, ensuring continuous evolution of digital efforts.

Strategy & Planning: • Develop, implement, and manage social media strategies that align with our clients' marketing objectives. • Create detailed content calendars and plans to ensure consistent and engaging messaging across all platforms. Content Creation & Management: • Create, curate, and schedule high-quality posts tailored to various social media platforms. • Craft compelling captions, graphics, and multimedia content that resonate with target audiences. • Utilize Canva extensively for graphic creation and have working knowledge of video editors to produce engaging video content. • Monitor comments and engage with the community in a timely and professional manner. Partnership Management & Brand Collaborations: • Oversee all partnership efforts, identifying and securing strategic collaborations that align with brand goals. • Foster and maintain strong relationships with influencers, public figures, and organizations in the golf and lifestyle industry. • Negotiate and manage partnership deals to drive mutual value and increase brand visibility. • Work closely with notable figures such as Grant Horvat, Phil Mickelson, Gabi Powel, Erin Andrews, and others to promote our golf carts and lifestyle offerings. • Ensure all partnerships are executed professionally and in line with brand messaging, values, and marketing strategies. • Coordinate with internal teams to align promotional efforts and deliver cohesive, impactful campaigns through partner channels. Performance Monitoring & Reporting: • Track and analyze key performance metrics to evaluate campaign effectiveness. • Adjust strategies based on performance data and emerging trends to optimize reach and engagement. • Prepare detailed reports on social media performance and provide actionable insights for continuous improvement.

Strategic Leadership & Planning - Lead the development and execution of comprehensive digital marketing strategies that align with business objectives and brand vision. - Oversee strategic planning across digital channels, ensuring cohesive storytelling, brand alignment, and data-informed decision-making. - Collaborate with executive leadership to define growth goals, identify digital opportunities, and guide long-term strategic initiatives. Digital Content & Channel Oversight - Direct and supervise the creation, curation, and execution of high-impact content across all digital platforms. - Establish creative direction for visual and video content, working closely with designers, editors, and content teams to maintain a unified aesthetic and tone. - Ensure editorial calendars support both short-term campaigns and long-term brand equity building. Partnership Development & Brand Collaborations - Spearhead partnership strategy, identifying, negotiating, and executing high-value collaborations across the golf, lifestyle, and consumer brand industries. - Manage top-tier relationships with influencers, athletes, and media figures to amplify brand reach and credibility. - Lead partnership lifecycle management—from pitch to execution—ensuring alignment with brand strategy and ROI. Cross-Functional Team Leadership - Manage internal and external teams across content, design, analytics, and comms to ensure unified campaign delivery. - Serve as a key liaison between creative, strategy, and partnership teams, driving cohesion and operational efficiency. Performance Optimization & Analytics - Own digital performance dashboards, interpreting data to refine strategy and inform executive-level reporting. - Monitor market trends, platform updates, and emerging technologies to keep the brand ahead of digital innovation curves. - Present campaign results and strategic recommendations to leadership, ensuring continuous evolution of digital efforts.

Strategy & Planning: • Develop, implement, and manage social media strategies that align with our clients' marketing objectives. • Create detailed content calendars and plans to ensure consistent and engaging messaging across all platforms. Content Creation & Management: • Create, curate, and schedule high-quality posts tailored to various social media platforms. • Craft compelling captions, graphics, and multimedia content that resonate with target audiences. • Utilize Canva extensively for graphic creation and have working knowledge of video editors to produce engaging video content. • Monitor comments and engage with the community in a timely and professional manner. Partnership Management & Brand Collaborations: • Oversee all partnership efforts, identifying and securing strategic collaborations that align with brand goals. • Foster and maintain strong relationships with influencers, public figures, and organizations in the golf and lifestyle industry. • Negotiate and manage partnership deals to drive mutual value and increase brand visibility. • Work closely with notable figures such as Grant Horvat, Phil Mickelson, Gabi Powel, Erin Andrews, and others to promote our golf carts and lifestyle offerings. • Ensure all partnerships are executed professionally and in line with brand messaging, values, and marketing strategies. • Coordinate with internal teams to align promotional efforts and deliver cohesive, impactful campaigns through partner channels. Performance Monitoring & Reporting: • Track and analyze key performance metrics to evaluate campaign effectiveness. • Adjust strategies based on performance data and emerging trends to optimize reach and engagement. • Prepare detailed reports on social media performance and provide actionable insights for continuous improvement.

- Developed a comprehensive branding guide for Elite Management Services using Canva, outlining logo usage, typography, color palettes, and visual identity guidelines to ensure brand consistency across all platforms. - Designed custom logos using Illustrator and Procreate, developing unique brand identities that align with client aesthetics and target audiences. - Designed custom resume templates to enhance visual hierarchy, readability, and branding, incorporating strategic typography, color schemes, and layout adjustments for a polished and impactful presentation.

- Capture high-quality, creative lifestyle, portrait, event, and brand photography - Collaborate with clients to plan, style, and execute photo shoots aligned with their vision - Edit and retouch photos using Lightroom and/or Photoshop for professional delivery - Manage and schedule shoots via Instagram DMs and email inquiries - Build and maintain strong client relationships through excellent communication and timely delivery - Curate and post finished work on @flixsbyjenna to showcase client shoots and attract new leads - Stay updated on trends in photography, lighting, and social media aesthetics - Provide optional short-form content (e.g., behind-the-scenes reels) for social engagement - Handle all aspects of freelance business, including invoicing, contracts, and rights management

- Building strong relationships with clients to understand their fashion preferences and needs. - Providing tailored fashion advice and outfit recommendations to enhance clients’ personal style. - Staying informed about Aritzia’s product lines, including new arrivals and seasonal trends, to effectively assist clients. - Achieving individual sales targets and contributing to the boutique’s overall success. - Maintaining the store’s aesthetic by ensuring merchandise is well-presented and organized. - Working closely with colleagues to create a cohesive and supportive team environment.

- Develop digital design concepts using Adobe Illustrator and Procreate, creating detailed technical sketches, color renderings, and textile patterns to visualize and refine apparel designs before production. - Construct and assemble garments using vintage textiles, adhering to detailed design specifications and maintaining the creative integrity of each piece. - Support garment fittings and alterations, executing precise tailoring techniques, including hand sewing, draping, and structural adjustments to ensure optimal fit and craftsmanship. - Curate and source vintage fabrics for new design concepts, ensuring material selections align with brand aesthetics, functionality, and sustainability goals, in collaboration with Head Designer Stephanie Nugent. - Manage inventory and product categorization, overseeing assortment planning, and market alignment. - Assist in pattern development and garment construction, translating design concepts into precise patterns through manual drafting and digital tools. - Create and update tech packs, including construction details, Bill of Materials, and measurement specifications

Managing successful online sales of customized beaded bracelets and campaigns on Instagram. Design and create custom beaded bracelets, turning ideas into detailed exclusive designs and handcrafting each piece to ensure uniqueness and quality. Analyze order trends to cater to customers’ tastes and maintain strong relationships through personalized interactions and excellent customer service. Enhance brand visibility through Instagram presence, engaging directly with followers and customers. Recently expanding product line to include beaded rings, responding to customer requests. Drive sales by taking part in campus pop-ups to reach new customers and collaborate with other sellers to promote and diversify product offerings, which has helped boost sales by 50% in Q4 2023. Source high-quality beads and crafting materials, ensuring the bracelets are both durable and attractive.

Working as an Eskenazi Ambassador at Indiana University Bloomington. Eskenazi Ambassadors are a group of highly selective students who are passionate about their creative academic journeys and want to share their experiences with prospective students and families. Eskenazi Ambassadors assist with the following: - Answer questions about their respective major, student organizations, internship opportunities, and study abroad - Share stories about being an art and design student at IU - Offer tips on how to be a successful student Give advice on how to navigate and make our large campus feel smaller

Internship working as a UTIN for Apparel Industries (M109) for the 2023 Fall semester. This class focuses on the introduction to the retail cycle related to the interdisciplinary study of research in apparel and textiles. It also dives into examining social and economic theories underlying the fashion business, retail merchandising principles, consumer behavior, and contemporary retail issues. Teaching assistants are required to help students who may have questions about the course during or after class hours and aid the professor with whatever he or she may need.

Maintained a clean, organized inventory and curated displays or rotating seasonal clothing and accessories. Anticipated customer needs and provided them with high quality service all while upholding brand values and standards to ensure customer satisfaction. Happily guided customers through the process of successfully finding their ideal and unique styles. Meticulously handled POS system transactions including cash, credit, exchanges, returns, and refunds to ensure seamless and accurate cash flow. Actively stay informed about the latest sale offerings and loyalty programs. Achieved experience in working freight and stocking current and new apparel merchandise.

- Executed promotional strategies and sales events to drive lead generation and increase dealership visibility, effectively marketing vehicle features and promotions. - Managed social media and digital marketing campaigns to enhance dealership presence online, promote events, special offers, and new vehicle arrivals. - Conducted market research to identify customer preferences and industry trends, aligning marketing efforts with market demand for improved sales outcomes. - Gathered and analyzed customer feedback to refine marketing strategies and improve the sales process, contributing to better customer experiences and sales results.

Achieved a minor in Merchandising