Jenna Arend

• Social Media Management, Community Management, Influencer & Ambassador Management • Lead organic and paid social media strategy for a CPG product, brand and physical locations across Instagram, TikTok, YouTube Shorts, Pinterest, and LinkedIn—achieving a follower growth of 30% & sustaining a 6%+ monthly engagement rate. • Increased monthly impressions through optimized content strategy, influencer amplification, and trend-driven short-form video creation. • Managed five U.S. social platforms: content calendars, post scheduling, & community engagement, aligning all efforts with lifestyle-focused brand voice. • Developed SEO-optimized blog content and Pinterest strategy using SEMRush • Oversee influencer and ambassador programs, managing contracting, content approvals, video shoot directing, and invoicing resulting in steady UGC generation and campaign reach. • Execute influencer gifting campaigns, from concept to packaging and shipping, supporting long-term creator loyalty and product exposure. • Plan and activate VIP influencer events, storefront and franchise grand openings, and hospitality-driven activations (e.g., WSL US Open of Surf, MLB Games, Beach Clean Ups, Expo West, SAMBAZON Pop-up Events, Store Grand Openings), integrating live social coverage to boost visibility and engagement. • Orchestrated cross-branded wellness & lifestyle giveaways and co-marketing campaigns with relevant partners, achieving follower spikes of 8–12% per campaign and boosting engagement. • Produce weekly, monthly, and quarterly performance reports covering social listening, competitor benchmarking, and trend forecasting using Google Data Studio and platform analytics. • Own LinkedIn content strategy to enhance B2B presence, showcase sustainability initiatives, and support franchise development and brand partnerships. • CPG, QSR, Franchise, Retail

- Content Creation and Management: Developed both boosted and organic content for YouTube Shorts, Instagram Reels, and TikTok, while overseeing and creating Paid Ads Managemet and coordinating with international teams. - Blog and SEO Writing: Crafted and edited recipe and educational lifestyle blogs for the website and Pinterest, utilizing SEMRush for effective keyword optimization. - Social Media Oversight: Managed all U.S. social platforms, including content calendar scheduling, posting, and engagement, with a focus on brand voice and sustainability. - Influencer Relations: Handled contracts, invoicing, and collaborations with influencers and ambassadors, including event coverage and post management. - Event Coverage: Posted live content from events such as the WSL US Open of Surf, Expo West, Padres Games, and store grand openings. - Influencer Gifting: Coordinated gifting campaigns, including packaging and shipping products to influencers. - Analytics and Reporting: Generated weekly, monthly, and quarterly reports on social listening, competitor analysis, and analytics, leveraging digital storytelling. - Giveaway Campaigns: Organized social and loyalty-focused giveaways in collaboration with relatable brands to boost brand awareness and follower growth. Co-branded giveaways created with Murf Electric Bikes, Dragon Alliance Sunglasses, Yeti, Gimme Seaweed, DrinkWildWonder, CocoJune, KOS, Granarly, Edward & Sons, Nuzest, VitaHustle, Hempress, FunkItWellness, Flourish Plants, Kinship Milk Teas, Midori Bikinis, Owen's Mixers, QMixers, Hinterland Food, Gosili, Erewhon.

From SevenSuperGirls (10M) to personal channels, I have a knack and love for sharing my personal life on the internet. - Managing platforms with net size of nearly 1M followers - Personal Channels: @JennaArend (IG) @JennaArendEats (IG) @TheJennaArend (TT) @JennaArend (Youtube) Content Categories: - Daily Lifestyle - Sports + Sports Merch - Beauty + Makeup - Food Reviews / Taste Tests - Home Decor - Health & Wellness - Trends • Curated weekly skit-style viral videos for Youtube collaboration channel SevenSuperGirls (10 million subscribers) and managed social channels (Facebook, YouTube, Instagram) to enhance audience engagement • Create lo-fi UGC content on personal social media channels to foster community engagement and showcase creative skills • Planned and hosted 3 annual meet and greets for 1000+ fans, integrating sponsorships from brands like Justice, Gap, and Roxy to increase brand visibility • Paid collaborations with: IT Cosmetics, David’s Bridal, Roxy, Justice, Gap, BooHoo, Fin Fun Mermaid, HydroJug, It’s A 10, Loving Tan, Shein, Casetify, Wishing Well, Mattel, Clean Simple Eats, and more.

- Content Creation and Management: Developed engaging short-form organic and paid posts for TikTok, Instagram Reels, and Facebook to enhance brand awareness. Following Social Media Trends and tactics for generating Engagement. - User-Generated Content: Conceptualized and executed advertising strategies centered around user-generated content and current trends. These videos were also used for Paid Advertisements and Paid Media, and continue to run 2 years after the end of my employment. - Social Media Monitoring: Managed social media interactions and addressed customer service issues using a consistent brand voice across all platforms. - Analytics and Reporting: Conducted social media audits and created analytics reports for all platforms to track performance and optimize content. - Post Scheduling and Collaboration: Coordinated with team members to schedule posts, ensuring a cohesive and visually appealing content layout. Planning our content calendar ahead of time. - Web Skills: Utilizing eCommerce strategies to link social platforms and products to web - Influencer Management: Contracting and hiring influencers to create advertisements and for photo and video shoots

- Content Creation: Designed and produced graphic and video content for social media platforms across 15 client accounts. - Data-Driven Optimization: Analyzed weekly Instagram insights and analytics to enhance engagement and organic growth using the $1.80 method and competitive research. - Campaign Development: Crafted and executed various email and digital marketing campaigns, including newsletters. - Influencer and Outreach Strategies: Promoted outstanding creators and content through targeted social media outreach and influencer partnerships. - Helped represent multiple companies across all social platforms as the voice of their brand through agreed-upon strategies - Created graphic and video content for all platforms (Tiktok, Reddit, Facebook, Twitter, Instagram) for multiple clients - Scheduled posts on Meta Business Suite and Hootsuite - Formulated proposals, brand guides, and marketing strategies for new clients - Managed social media profiles and utilized the $1.80 and follow/unfollow method on Instagram to increase engagement and encourage organic growth - Evaluated weekly Instagram insights to track account growth - Helped develop numerous email marketing newsletter and campaigns - Participated in daily influencer outreach and conducted influencer campaigns - Pitched services to clients - Pinterest marketing and organic posts - Amplified exceptional content through social media outreach and influencer campaigns

• Created and sent out the weekly Industry and Competitor newsletter • Recruited volunteer models, shot content, and assisted with the running of the Junk Kouture fashion show at the 2022 Footprint Sustainability Summit event • Performed external social media audits for all of Footprint's social platforms

- NIL Management and Brand Negotiations: Managed Name, Image, and Likeness (NIL) strategies for athlete recruitment and negotiated brand deals using media kits. o Athlete Call-out: 2024 Olympian Anna Hall - Social Media Growth: Increased SSEC Instagram engagement from 3-5 likes to 500-800 likes by employing hashtag analysis and organic growth strategies. NIL: Sent out recruitment emails to potential athletes to add to the SSEC roster. Negotiated with brands for NIL partnerships for SSEC athletes/influencers - Re-brand of Social Platforms: Posted on the SSEC Instagram and Facebook on a daily and weekly schedule with the support of Facebook business manager for boosted/sponsored posts - Graphic Design: Conceptualization and Creation of power-point and one-page style media kits for athletes to share with brands for NIL deals and for social media usage - Email coordination and planning amongst athletes, brands, and coworkers

- Collected photos, videos, and behind the scenes action of the Savannah Bananas baseball team for the league's database and social media platforms - Took part in league-wide video initiatives such as the Father's Day and Fourth of July projects - Curated content and was a social media coordinator for the league's TikTok, Instagram, and Facebook pages and posted live media to all platforms - Pitched ideas for stories and videos that were used to keep the league's social media accounts growing - Color-commentated for the live broadcast on Facebook Live and FloBaseball

- Executed search engine optimization to improve clients’ website visibility and traffic - Created reports and communicating performance analytics to clients and classmates - Built and maintained paid search, organic, and social media campaigns on Linkedin, Google Ads, Facebook Business Manager, Google Analytics - Generated weekly and monthly reports that measure key performance indicators (KPIs) - Conducted A/B tests for client campaigns to reach set goals - Demonstrated appropriate and professional communication

- Managed online posts for NHRA’s website, effectively using brand awareness and engagement - Showcased the Winternationals race in Pomona, CA through a sportscasting perspective video that was used for advertisements - Interviewed racers such as John Force, Brittany Force, and filmed a segment about Matt Hagan’s win - Filmed on-scene and in the studio and worked with green screen graphics

- Maintained brand images in weekly viral videos - Scripted, filmed, and edited videos on a weekly basis - Planned and hosted up to 3 meet & greets a year for 1000+ fans - Planned and executed sponsored group trips each year starting in 2015 - Video with 98 Million Views on SevenSuperGirls - Worked with green screen video editing - Created content around sponsors such as Justice, Gap, Roxy Kids, BooHoo, and Fin Fun Mermaid Tails - Due to unfortunate circumstances, the channel SevenSuperGirls was shut down in 2019.