jenna shoefstall

I started this company in my last two years of attending university. Little did I know, it would take off more than I could have imagined. My college side-hustle became a full time job and would stretch into the wee hours of the morning and most weekends. Throughout the process I learned very valuable lessons in business that I still use and nurture today. I handled everything from designing and creating the products to final delivery to customers and scheduling/attending trade-shows and events in between. It was truly a labor of love and I am proud of my first start-up.