
jenna gaillard
senior marketing analyst
About
Senior Marketing Specialist at Lowe's Companies, Inc.
united states
charlotte
marketing and advertising
advertising, product marketing, marketing, media, media buying
Experience

senior marketing analyst
lowe's companies, inc.

media buyer
mindshare
* Mindshare is a global media agency network with billings in excess of US$31.4 billion. * Responsible for placement of advertising content that coincided with client’s specific demographic and psychographic target market profiles * Facilitated execution of marketing sponsorships and product integrations between networks and client * Maintained positive working relationships with sales representatives and planning teams in order to seamlessly manage frequently changing client objectives * Gained valuable experience interacting with TV networks and national brands to fully understand marketing and advertising dynamics

associate buyer
mindshare
* Responsible for daily maintenance on multi-account team that included Amazon, Abbott, Shire, Cotton, and CDW * Assisted with negotiation of commercial airtime and product placement with cable networks * Monitored and provided marketplace research, budget summaries and post buy analyses on a quarterly basis * Resolved network discrepancies with finance departments to assist in timely payment of invoices

operations assistant
carolina panthers
* Supported all areas of the Ticketing Department, including Premium Services, Operations, Marketing and Sales. * Provided turnkey customer service and account management for season ticket holders; (renewals, transfers, new acquisitions, and payments) * Helped with sales calls, sponsorship accounts, mailings and advertising efforts
Education
the university of georgia
advertising
Activities and Societies: University Advertising Club, Kappa Delta Sorority- Financial Director and Standards Integrity Board Member, Order of Omega- Greek Honor Society, HSBT, Student run advertising agency; 2008 Panhellenic Recruitment Counselor, Georgia Hoop Girls (Public Relations organization for UGA men's basketball team)
jenna gaillard's Contact Information
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