Jenna Arts

• Configure and implement campaign strategy across multiple paid media platforms including Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, Google Ads (Video, App, Search), and Programmatic Demand Side Platforms (Basis Technologies & StackAdapt) • Optimize campaigns to outperform benchmark KPIs and to efficiently spend allocated budgets • Conduct A/B tests to determine which audience targeting and creative assets garnered the best results • Analyze KPIs (CPM, CPC, CTR, VCR, App Installs, Cost Per Install…) to measure campaign success utilizing paid media ad managers, Salesforce Marketing Cloud Insights, AppsFlyer, and Google Analytics • Create monthly and final campaign performance reports to effectively communicate paid media support with various company stakeholders • Manage annual budget for all paid media activities

• Troubleshot and responded to, on average, 150 guest emails regarding the Kwik Rewards Program per day • Tracked common issues and feedback provided by guests to formulate ideas for updating the program to create a better user experience • Conducted drawings, contacted winners, and handled prize fulfillment for Kwik Rewards Sweepstakes • Shot and formated photos for mobile ordering platform. The current menu has about 950 product images • Created about 20 coupon images per month

• Distributed administrative information and campus information to residents • Acted as a resource for information pertaining to academic, social, and personal life • Built an inclusive, accepting, and comfortable community for my residents to live in • Dealt with policy violations and informed policy-violators of their consequences

• Developed cold call email and phone scripts for on-boarding Sales Associates to utilize • Analyzed a market study to determine future growth of yogurt powder. Conducted competitor and consumer product research to compile a prospect customer contact list resulting in over 140 contacts • Conducted new product development research and cultivated a contact list with over 250 contacts • Built a Technical Sales Associate resource library that included PowerPoint Presentations showcasing over 20 market trends • Photographed food dishes that incorporated Grande whey products for future marketing materials

• Created 3 email series using Constant Contact that were sent out over a 4-5 week span of time to 100+ customers • Researched and compiled 2 lists of contact information of potential customers using Excel • Fielded an average of 15-20 coworker questions and requests per hour • Performed random, full-product checks 2 times an hour • Supervised one of the two assembly lines • Made sure the line continuously ran smoothly and troubleshot any problems that occurred

• Lead 3 to 5 crew members each shift to ensure that the store ran smoothly • Trained 10-15 new employees on store procedures • Resolved any order discrepancies through interpersonal communication with customers

College of Business Administration Integrated Core Program: September 2018-Present • Advance critical thinking and decision-making skills through the integration of 3 core business classes • Develop professional, communication, and interpersonal skills through group projects • Progress my presentation and teamwork abilities